Market analysis – Pro-Consulting

In times of crisis market analysis becomes even more important. Sometimes not only future indicators, but also the very existence of an enterprise in the market depend on the information received on time.

Where is the best place to order market analysis?

The main criteria for choosing a marketing research agency, in which it is worth ordering a market analysis, is work in accordance with international standards, accreditation in specialized organizations and the quantity of implemented projects. Pro-Consulting meets all the criteria for such a choice:

• is a member of the Ukrainian Marketing Association since 2005;
• conducted over 1,700 marketing research for over a thousand Ukrainian and foreign customers;
• has the intellectual and technical resources to conduct market analysis by various methods with a high-quality final analytical report.

We recommend you to visit the published market anylysis reports catalog – the probability that we have already researched your market is 90%.

What is a published market analysis report?

Pro-Consulting conducts market research according to the world-recognized ESOMAR standards, which means high quality and versatility of analytics presentation. The structure of the final analytical report on the "market analysis" service always corresponds to the customer's specifications. The published market research report contains the following basic sections:

1. Description and major parameters of the market.
2. Features of state regulation of the industry:

• licensing;
• taxation;
• rules of procurement.

3. Release and sales of target products.
4. Activities of the leading market players:

• list;
• positions occupied;
• the tension of the competitive environment.

5. Analysis of sales in the market, including in the corporate sector.
6. Characteristics of the external economic contour of the market:

• structuring of exports-imports operations by:
• geography;
• types of products;
• volumes;
• prices.

7. Market price analysis:

• pricing factors;
• current price ranges and categories;
• dynamics of price changes;
• opportunities to increase profitability.

8. Consumer market analysis:

• characteristics of the target audience of consumers;
• consumers’ attitude of to a specific brand and product;
• consumer expectations;
• online consumption;
• public sector consumption.

9. Evaluation of the sales channels effectiveness.
10. Availability and assortment of competing products.
11. Market analysis in terms of investment attractiveness:

• SWOT analysis;
• PEST analysis;
• graph of risks and opportunities for new participants.

12. Conclusions, forecasts and recommendations based on the results of market analysis:

• hypotheses for further development;
• existing trends and their transformation;
• directions of adjusting the marketing strategy.

Having made the decision to order a market analysis, you choose the research blocks you are interested in and we carry out your task quickly and efficiently. For clients who are particularly sensitive to the impact of the current crisis, Pro-Consulting has special offers for market analysis services.

Market analysis in the anti-crisis version

Realizing the need to promptly obtain information at critical moments, we have developed a special anti-crisis package of services for market analysis. When implementing it, we research only the data that have become relevant after the onset of the crisis phenomena and make forecasts exclusively for the period of negative factors. Due to the reduction in the array of analyzed information, market analysis is significantly reduced in terms of time without loss of quality for solving the primary tasks of the customer.

Read the full description of the anti-crisis market analysis service

Express market analysis is carried out within five working days, and in-depth anti-crisis analysis of the market takes up to two weeks.

The structure of express market analysis includes a description of the current state of the market, the behavior of competitors and consumers in it. An in-depth anti-crisis market analysis additionally contains:

• research of the situation with the supply of raw materials and the sale of products:

• prices;
• suppliers;
• sales channels;
• the shares of competitors.

• new opportunities for foreign economic activity;
• features of public procurement;
• factors of pricing and profitability.

You can order a market analysis in both full-format and anti-crisis versions by contacting Pro-Consulting.