Market analysis of bottled drinking water in Ukraine, 2021–2024

Research conducted by Pro-Consulting (LLC "Pro-Consulting Company")

Date of research: March 2024

Geographic coverage: Ukraine

Research period: 2021–2024

Research context:

The Ukrainian market of bottled drinking water is represented by a wide range of products that differ in their physical and chemical properties, production method, and level of mineralization, which determine their consumer characteristics and application. The top 5 producers hold a total market share of about 55%.

We conducted a study of the bottled drinking water market in Ukraine to examine key trends, consumer preferences, and existing supply, as well as to identify production dynamics and market development prospects.

Methodology and sources:

The research was conducted using the desk method, which involved the analysis of statistics on the production and sales of bottled drinking water, financial statements of companies, data on foreign economic activity, the construction of time series and forecasts; analysis of the performance indicators and market shares of key market operators.

The analysis was based on data from the State Statistics Service of Ukraine, the State Customs Service, Euromonitor, Clarity Project, and other open sources.

Results:

As part of the study, we analyzed the key operators in the bottled drinking water market, the range of products offered, the dynamics of production and foreign trade in carbonated and non-carbonated drinking water, market positioning of the main players, consumer preferences, and the level of customer satisfaction.

The conducted study made it possible to generate forecast indicators for the production of bottled drinking water. It is expected that during 2025–2027 the market will continue its stable growth; however, its dynamics will largely depend on the general macroeconomic situation, household income levels, and product availability. According to the baseline scenario, the annual production growth rate in physical terms will be 5–7% until 2027.

You can view the report in Ukrainian language via this link.