Market research report on clothing and footwear in Ukraine. 2024 year
| Date of Preparation: | December 2024 year |
| Number of pages: | 47, Arial, 1 spacing, 10 points |
| Graphs and charts: | 20 |
| Tables: | 10 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the clothing and footwear market in Ukraine in 2018-10 months of 2024
1.1. Analysis of market development trends in Ukraine (main trends, market features, problems and factors influencing the market)
1.2. Plans of well-known world clothing brands to enter the Ukrainian market (based on data from open sources)
1.3. Key market indicators. Capacity of the clothing and footwear market
2. Analysis of clothing and footwear imports to Ukraine in 2018-2024.
2.1. Dynamics of import volumes by the studied commodity groups from the Ukrainian Economic and Social Committee; identification of commodity groups that demonstrate the greatest increase in import volumes in monetary terms
2.2. Main imported brands of clothing and footwear to Ukraine: TOP 10 brands in the structure of the total volume of imports of the studied goods (list and their shares) in 2024, comparison of the shares of the same brands in 2023 - 2024.
2.3 Segmentation of imports of the studied clothing and footwear (shares of import volumes of the studied groups of goods in monetary terms in the overall structure of imports) in Ukraine in 2018-2024
3. Main market operators, leading fashion retailers of Ukraine by area (local and foreign brands) in 2024 and their brief characteristics
4. Consumer preferences for clothing and footwear brands
4.1. Analysis of changes in the rating of clothing and footwear brands in Ukraine in 2018-2024. (based on data from open sources) by:
- women's clothing and footwear stores
- men's clothing and footwear stores
- youth clothing and footwear stores
- sportswear and footwear stores
4.2. Demand for the type of clothing (pants, T-shirts, shirts, jeans, etc.) and gender of clothing in Ukraine (estimation based on Internet queries via Google AdWords)
5. Conclusions and recommendations for the most developing clothing and footwear segment:
- by type of clothing (for men, women, children)
- by type of clothing (pants, T-shirts, shirts, jeans, etc.).
- by footwear
- by sportswear and footwear
List of Tables:
1. Structure of clothing sales volumes by product groups, in monetary terms in 2018-9 months of 2024, million USD
2. Sales volumes of footwear in monetary terms in 2018-9 months of 2024, million USD USA
3. Dynamics of import volumes by product groups studied in monetary terms in 2018-9 months of 2024, million USD
4. Dynamics of import volumes by product groups studied in monetary terms in 2018-9 months of 2024, million USD
5. Shares of TOP-10 imported clothing brands in the structure of the total import volume of the product groups studied in monetary terms, in 2021 - 10 months of 2024, million USD USA, %
6. Segmentation of imports of the studied clothing and footwear (shares of import volumes of the studied groups of goods in monetary terms in the total import structure) in Ukraine in 2018-2024
7. Shares of import volumes of the studied clothing groups in monetary terms in the total import structure in 2018 - 9 months of 2024, %
8. Shares of import volumes of the studied footwear groups in money in the total import structure in 2018 - 9 months of 2024, %
9. The main operators of the clothing and footwear market - TOP-11 fashion retailers of Ukraine as of 2024
10. Popular brands of international retailers that are represented in Ukraine exclusively by franchise
List of graphs and charts:
1. Dynamics of the average salary of Ukrainians in 2015 - 9 months of 2024, UAH/month
2. Dynamics of the investment attractiveness index in Ukraine in 2018 - 10 months of 2024
3. Dynamics of clothing sales in monetary terms
in 2018 - 9 months of 2024, million USD, %
4. Dynamics of footwear sales in monetary terms
in 2018- 9 months of 2024, million USD, %
5. Dynamics of income of online retailers of clothing and footwear for 2021 and 2023, 6 months of 2023 and 6 months of 2024, in monetary terms in USD USA, %
6. Main clothing sales channels
7. Main footwear sales channels in Ukraine
8. Shares of the studied clothing groups by import volumes in money for 9 months of 2024, %
9. Rating of women's clothing and footwear brands according to consumer surveys in 2018-2023, points
10. Dynamics of the rating of women's clothing and footwear brands in 2018-2023, according to consumer surveys, points
11. Rating of men's clothing and footwear brands according to consumer surveys in 2018-2023, points
12. Dynamics of the rating of the main men's clothing and footwear brands in 2018-2023, according to consumer surveys, points
13. Rating of youth clothing and footwear brands according to consumer surveys in 2018-2023, points
14. Dynamics of the brand rating youth clothing and footwear in 2018 - 2023, according to consumer surveys, points
15. Rating of sportswear and footwear brands according to consumer surveys in 2018-2023, points
16. Dynamics of the rating of the main sportswear and footwear brands in 2018 - 2023, according to consumer surveys, points
17. Demand for clothing by gender in Ukraine in 2021-2023 (by average popularity of requests per month)
18. Rate of decline in the average monthly number of requests,
comparison of 2022 and 2023, %
19. Demand for clothing by type and gender in Ukraine in 2023 (by average number of requests per month)
20. Demand for clothing by type and gender in Ukraine, by number of requests for 10 months of 2024
