Market business clothing market in Ukraine. 2024 year
| Date of Preparation: | November 2024 year |
| Number of pages: | 35, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 2 |
| Tables: | 42 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of the product and services, a description of the research methodology and classifiers)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the studied period: macro factors, the state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.3. General market indicators, calculation of market capacity for 2021-6 months
- production, import and export of shirts, assessment of sales volume
- analysis of the presence of the business clothing leasing market and assessment of its capacity
1.4. Assessment of the shadow segment in the shirt and blouse market
1.5. Market segmentation and structuring (by type, origin)
2. Main market operators (manufacturers and importers of blouses and shirts; lessors)
2.1. List of main market operators and their structuring (general information, types of activity and specialization; product groups, brands and assortment; regional representation)
2.2. Market shares of main market operators (manufacturers including exports and importers)
2.3. Degree of competition and risks.
3. Production of products 2021-6 months
4. Foreign trade and foreign economic activity
4.1. Export of shirts and blouses from Ukraine in 2021-6 months
4.2. Import of shirts and blouses to Ukraine in 2021-6 months
5. Price and pricing in the market
5.1. Price segments in the shirt sales market and market structuring by segments
5.2. Leasing cost
6. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
7. Consumption analysis of the market
7.1. Consumer preferences for the product, consumer portrait
- B2C segment
- B2B segment
o Sales
o Leasing
- B2G segment
7.2. Analysis of the Internet audience in the field of search queries and competitor listings
7.3. Consumption in the B2G sector. Analysis of public tender procurement (volumes, structure by regions, organizers and participants)
7.4. Assessment of potential demand in the shirt leasing market (due to the number of employees who may need it and the level of service penetration in the market).
7.5. The degree of consumer satisfaction (analysis of reviews on the shirt to identify potential areas for development in the market)
8. Product sales channels (description and assessment of the sales structure by channels)
9. Investment attractiveness of the industry
9.1. SWOT analysis of the Customer's company in the market
9.2. PEST LE – analysis of factors influencing the market and assessment of the probability and degree of their influence Building a map of risks in the market
9.3. Existing risks and barriers to entry into the market
10. Conclusions. Forecast market indicators
10.1. Conclusions and forecast trends in market development.
10.2. Building hypotheses for market development.
10.3. Recommendations for market development
List of Tables:
1. Product codes according to the classification of UKT FEA and NPP
2. Dynamics of IODA and DI in Ukraine by sectors in 2024, indices
3. Assessment of general indicators of the Ukrainian shirt and blouse market in 2021-1 half of 2024, in value and in kind, million USD and million units
4. Segmentation by origin of the Ukrainian shirt and blouse market in 2023, in value and in kind, million USD and million units
5. Segmentation of the Ukrainian shirt and blouse market by product type in 2023, in value, million USD and %
6. Main market operators (workwear rental)
7. Main parameters of assessing the competitive environment in the market according to the M. Porter
8. Assessment of the competitive environment in the Ukrainian shirt and blouse market
9. Dynamics of production of products of the Ukrainian shirt and blouse market in 2021- 1st half of 2024, in value and in kind, million USD and million units
10. Exports by product type of the Ukrainian shirt and blouse market in 2021- 6 months of 2024, in value, million USD and %
11. Exports by country of destination of products of the Ukrainian shirt and blouse market in 2023, in value, %
12. Shares of exports of products of the Ukrainian shirt and blouse market in 2023, in value, %
13. Imports by product type of the Ukrainian shirt and blouse market in 2021- 6 months of 2024, in value, million USD USA and %
14. Imports by country of destination of products of the shirt and blouse market from Ukraine in 2023, in value terms, %
15. Shares of imports of products of the shirt and blouse market to Ukraine in 2023, in value terms, %
16. Price segments of the men's shirt market by import prices to Ukraine in 2023, in value and in kind terms, UAH million, thousand units and UAH.
17. Price segments of the women's blouses, shirts and batiks market by import prices to Ukraine in 2023, in value and in kind terms, UAH million, thousand units and UAH.
18. Price segments of the men's shirt market by marketplace prices in Ukraine in 2024, in value terms, UAH.
19. Price segments of the market for women's blouses and shirts at marketplace prices in Ukraine in 2024, in value terms, UAH.
20. Price segments of the product market at import prices in Ukraine in 2024, in value terms, UAH. and %
21. Resulting table of IMC application in the Ukrainian blouse and shirt market
22. Use of main advertising channels in the Ukrainian blouse and shirt market by operators
23. Analysis of the presence of market operators in online communication channels
24. Analysis of the activity of market operators in online communication channels
25. Comparative table of the use of direct marketing by the main operators in the Ukrainian blouse and shirt market
26. Analysis of branding of the main operators in the Ukrainian blouse and shirt market
27. List and description of industry exhibitions and their participants
28. Demographic characteristics of the Internet audience by the main players in the Ukrainian online blouse and shirt market for August 2024, million visitors and %
29. Segmentation by demographic characteristics of the Internet audience by the main players in the Ukrainian online blouse and shirt market for August 2024, million visitors
30. Internet audience and traffic distribution by the main players of the online market of blouses and shirts of Ukraine for August 2024, million visitors and %
31. Organic results for search queries (place)
32. Dynamics of the average annual number of workers by type of economic activity in Ukraine for 2021-2023, in natural indicators, thousand people
33. Calculation of the average amount of leasing payment per month, in value indicators, UAH
34. Interaction of brands with subscribers on the social network Facebook in the business corporate clothing market of Ukraine, for 08/17/2024-09/15/2024, in natural indicators, number
35. Dynamics of sales volume in the Ukrainian market, for 2021-2023, in value indicators, billion UAH.
36. SWOT – analysis of the company in the leasing market of business corporate clothing (shirts and blouses) of Ukraine
37. SWOT – analysis of the leasing market of business corporate clothing (shirts and blouses) of Ukraine
38. PESTLE-analysis of factors influencing the leasing market of business corporate clothing (shirts and blouses) of Ukraine
39. Risk map of the leasing market of business corporate clothing (shirts and blouses) of Ukraine
40. Main barriers to entering the leasing market of business corporate clothing (shirts and blouses) of Ukraine
41. Forecast of the volume of consumption of corporate business clothing in Ukraine by 2028, according to the construction of hypothesis 1, in 2024-2026, in physical terms, units, million units and %
42. Forecast of the volume of consumption of corporate business clothing in Ukraine until 2028, according to the construction of hypothesis 2, in 2024-2026, in natural indicators, units, million units and %
List of graphs and charts:
1. Market shares of the main operators of the Ukrainian shirt and blouse market in 2023, in value terms, %
2. TAM, SAM, SOM model of the Ukrainian business clothing leasing market in 2023, UAH million.
