UK Running Market Monitoring Study. 2024 year
| Date of Preparation: | December 2024 year |
| Number of pages: | 43, Arial, 1 interval, 10 pt |
| Graphs and charts: | 4 |
| Tables: | 10 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends and identification of factors affecting the market, their manifestation during the studied period
1.2.1. Running exercises
1.2.2. Comparison with other sports (in particular, team sports)
1.3. General market indicators
1.3.1. Number of potential participants in competitions
1.3.2. Number of competitions held and number of their participants
1.3.4. Budget of the studied events: assessment of sponsorship contracts and contributions of participants
1.4. Market segmentation and structuring
1.4.1. Regions of the United Kingdom of Great Britain and Northern Ireland
1.4.2. Types of races according to the UKA (the state body for athletics in Great Britain)
1.4.3. Distance
1.4.4. Share of international race organizers
2. State regulation of the industry
2.1. UK Athletics Competition Rules Manual
2.4. Procedure for obtaining permits for street competitions
2.5. Specifics of choosing and preparing a venue for street (road) competitions
2.6. Basic requirements for road running competitions
2.2. The role of doctors at running competitions
2.3. Age group restrictions for different types of running competitions
3. Analysis of the competitive environment in the market
3.1. List of main market operators and their structuring
3.2. Shares of main competition organizers
4. List and characteristics of existing types of running events presented on the market
5. Financial aspects of competitions
5.1. Analysis of the size of the contribution of participants and sponsorship contracts with events (based on the availability of figures and a review of practices)
5.2. Analysis of other relevant indicators that may be important at the strategic planning stage
6. Branding and advertising: analysis of the promotion of the studied competitions, definition of the national system and logic of promotion
7. Analysis of consumption in the market
7.1. Defining the portrait of the competition participant
7.1.1 Socio-demographic component
7.1.2. Motivational factors
7.1.3. Expectations
7.2. Analysis of the Internet audience in the industry, search queries and competitor results
8. Investment attractiveness of the industry
8.1. SWOT - analysis of the Customer's concept in the market
8.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Construction of a risk map in the market
8.3. Existing risks and barriers to entry into the market
9. Conclusions. Forecast market indicators
9.1. Conclusions and forecast trends of market development
9.2. Construction of hypotheses for market development. Forecast indicators of market development in 2025-2030
9.3. Recommendations for market development
List of Tables:
Table 1 Number of Britons planning to run at least once a month in 2024, % and thousands of people
Table 2 List and characteristics of the TOP-12 main operators of the UK running competition market
Table 3 Sample of running competitions in the UK as of November 16 (Saturday) 2024
Table 4 Channels for promoting competitions on social media by their organizers
Table 5 List of the most popular (more than 10 thousand) queries related to races of the studied distances in the UK over the past year
Table 6 List of the most popular (more than 5 thousand) queries related to races in the UK by its regions and types of races over the past year
Table 7 SWOT analysis of the concept of the Customer Company in the UK running competition market
Table 8 PEST LE – Analysis of factors influencing the UK running market
Table 9 Segmentation of market risks by impact and probability
Table 10 Risk map of the UK running market
List of graphs and charts:
Chart 1 The most popular sports in the UK as of September 2024
Chart 2 Share of the TOP 12 main market operators in terms of the total number of events, 2024-2025, %
Chart 3 Share of the main operators in the UK running market by the number of major events organised in 2024-2025 competitions
Diagram 4 Baseline and optimistic market development scenarios in 2025-2030, events
