Market research report on running competition in Latvia. 2024 year
| Date of Preparation: | December 2024 year |
| Number of pages: | 19, Arial, 1 interval, 10 pt |
| Graphs and charts: | 2 |
| Tables: | 8 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends and identification of factors influencing the market, their manifestation during the studied period: running exercises and comparison with other sports (in particular, team sports)
1.3. General market indicators: number of potential participants in competitions, number of competitions held and number of their participants, as well as analysis of the budget of the studied events (assessment of sponsorship contracts and contributions of participants)
1.4. Market segmentation and structuring by region, type of competition and share of international competition organizers
2. State regulation of the industry
3. Analysis of the competitive environment in the market: list of major market operators, their structuring and market shares
4. Assortment of events presented in the market
5. Financial aspects of competitions: analysis of the size of the participants' contribution and sponsorship contracts with events (based on the availability of figures and a review of practices), as well as analysis of other relevant indicators that may be important at the strategic planning stage
6. Branding and advertising: analysis of the promotion of the studied competitions, determination of the national system and logic of promotion
7. Analysis of consumption in the market
7.1. Determination of the portrait of the competition participant
7.1.1 Socio-demographic component
7.1.2. Motivational factors
7.1.3. Expectations
7.2. Analysis of the Internet audience in the industry, search queries and competitor results
8. Investment attractiveness of the industry
8.1. SWOT - analysis of the Customer's concept in the market
8.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Building a map of risks in the market
8.3. Existing risks and barriers to entry into the market
9. Conclusions. Forecast market indicators
9.1. Conclusions and forecast trends in market development
9.2. Building hypotheses for market development. Forecast indicators of market development in 2025-2030
9.3. Recommendations for market development
List of Tables:
Table 1 List and characteristics of the main operators of the Latvian running market
Table 2 Selection of the most popular running competitions in Latvia in 2024-2025
Table 3 Channels for promoting competitions on social media by their organizers
Table 4 List of the most popular queries related to races in Latvia over the past year
Table 5 SWOT analysis of the Latvian running market
Table 6 PEST LE - analysis of factors influencing the Latvian running market
Table 7 Segmentation of market risks by degree of impact and probability
Table 8 Risk map of the Latvian running market
List of graphs and charts:
Diagram 1 Shares of the main operators of the Latvian running market by the number of large competitions organized in 2024-2025
Diagram 2 Baseline and optimistic scenarios of market development in 2025-2030, events
