Monitoring study of the running competition market in Estonia. 2024 year
| Date of Preparation: | December 2024 year |
| Number of pages: | 21, Arial, 1 spacing, 10 points |
| Graphs and charts: | 2 |
| Tables: | 8 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends and identification of factors affecting the market, their manifestation during the studied period: running exercises and comparison with other sports (in particular, team sports)
1.3. General market indicators: the number of potential participants in the competitions, the number of competitions held and the number of their participants, as well as an estimate of the budget of the studied events based on information on sponsorship contracts and contributions from participants
1.4. Segmentation and structuring of the market by regions of the country, types of races and the share of international race organizers
2. Features of state regulation of the industry. Specific requirements for registration of sports competitions, presence of doctors, participation of minors, obtaining permits for street competitions, other details)
3. Analysis of the competitive environment in the market: list of main market operators and their structuring, shares of the main competition organizers
4. List and characteristics of existing types of running events presented on the market
5. Financial aspects of competitions: analysis of the size of the participants' contribution and sponsorship contracts with events, as well as analysis of other relevant indicators that may be important at the strategic planning stage
6. Branding and advertising: analysis of the promotion of the studied competitions, definition of the national system and logic of promotion
7. Analysis of consumption in the market
7.1. Definition of the portrait of the competition participant
7.1.1 Socio-demographic component
7.1.2. Motivational factors
7.1.3. Expectations
7.2. Analysis of the Internet audience in the industry, search queries and competitor results
8. Investment attractiveness of the industry
8.1. SWOT - analysis of the Customer's concept in the market
8.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Construction of a risk map in the market
8.3. Existing risks and barriers to entry into the market
9. Conclusions. Forecast market indicators
9.1. Conclusions and forecast trends in market development
9.2. Construction of hypotheses for market development. Forecast indicators of market development in 2025-2030
9.3. Recommendations for market development
List of Tables:
1. TOP-5 largest operators of the Estonian running competition market
2. Selection of running events presented on the Estonian market in 2024
3. Social media promotion channels of competitions by their organizers
4. List of the most popular queries related to races of the studied distances by region and type in Estonia over the past year
5. SWOT analysis of the Estonian running competition market
6. PEST LE - analysis of factors influencing the Estonian running competition market
7. Segmentation of market risks by degree of impact and probability
8. Risk map of the Estonian running competition market
List of graphs and charts:
1. Shares of the main operators of the Estonian running competition market by number of large events organized in 2024-2025. competitions, %
2. Baseline and optimistic market development scenarios in 2025-2030, events
