Cyprus running events market analysis. 2024 year
| Date of Preparation: | December 2024 year |
| Number of pages: | 7, Arial, 1 spacing, 10 pt |
| Graphs and charts: | 1 |
| Tables: | 11 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends, factors influencing the market and their manifestation during the studied period
1.2.1. Popularity of the studied types of competitions
1.2.2. General popularity and involvement of the population in sports, in particular, running, trends and content that encourage running
1.3. General market indicators
1.3.1. Number of competitions held. Number of participants in existing competitions. Number of potential participants in competitions
1.3.4. Budget of the studied events
1.4. Market segmentation and structuring
1.4.1. Regions of Cyprus
1.4.2. Types of races
1.4.3. Distance
1.4.4. Share of international race organizers
2. State regulation of the industry
2.1. Basic requirements for holding road running competitions
2.2. International rules for certification of running routes
2.3. The role of doctors in running competitions
3. Analysis of the competitive environment in the market
3.1. List of main market operators and their structuring
3.2. Shares of the main competition organizers
4. List and characteristics of existing types of running events presented on the market
5. Financial aspects of competitions
5.1. Analysis of the size of the participants' contribution
5.1. Analysis of sponsorship contracts with events
5.2. Analysis of other relevant indicators that may be important at the strategic planning stage
6. Branding and advertising: analysis of the promotion of the studied competitions, definition of the national system and logic of promotion
7. Analysis of consumption in the market
7.1. Definition of the portrait of the competition participant
7.1.1 Socio-demographic component
7.1.2. Motivational factors
7.1.3. Expectations
7.2. Analysis of the Internet audience in the industry, search queries and competitor results
8. Investment attractiveness of the industry
8.1. SWOT - analysis of the Customer's concept in the market
8.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Construction of a risk map in the market
8.3. Existing risks and barriers to entry into the market
9. Conclusions. Forecast market indicators
9.1. Conclusions and forecast trends in market development
9.2. Construction of hypotheses for market development. Forecast indicators of market development in 2025-2030
9.3. Recommendations for market development
List of Tables:
Table 1 Distribution of search query popularity by region in Cyprus for 2020-2024, %
Table 2 Calculation of the potential number of participants in running competitions in Cyprus, in natural terms, thousand people
Table 3 List and characteristics of the TOP-12 main operators of the Cyprus running competition market
Table 4 Selection of running competitions in Cyprus as of December 04 (Wednesday) 2024
Table 5 Channels for promoting competitions on social media by their organizers
Table 6 List of the most popular queries related to races of the studied distances in Cyprus over the past year
Table 7 SWOT analysis of the concept of the Customer Company in the Cyprus running competition market
Table 8 PEST LE - analysis of factors influencing the Cyprus running competition market
Table 9 Segmentation of market risks by degree of impact and probability
Table 10 Risk map in the Cyprus running competition market
Table 11 Market development scenarios in 2025-2030, participants
List of graphs and charts:
Diagram 1 Dynamics of popularity of queries regarding running sports in Cyprus, 2020-2024, points.
