Market research report on running competition in Lithuanian. 2024 year
| Date of Preparation: | December 2024 year |
| Number of pages: | 22, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 1 |
| Tables: | 8 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends and identification of factors influencing the market, their manifestation during the studied period: running exercises and comparison with other sports (in particular, team sports)
1.3. General market indicators: number of potential participants in competitions, number of competitions held and number of their participants, as well as analysis of the budget of the studied events: assessment of sponsorship contracts and contributions of participants
1.4. Market segmentation and structuring: regions of the country, types of races and share of international race organizers
2. State regulation of the industry
3. Analysis of the competitive environment in the market: list of main market operators and their structuring, shares of main competition organizers
4. Assortment of events presented in the market
5. Financial aspects of competitions: analysis of the size of participants' contributions and sponsorship contracts with events (based on the availability of figures and a review of practices) and analysis of other relevant indicators that may be important at the strategic planning stage
6. Branding and advertising: analysis of the promotion of the studied competitions, definition of the national system and logic of promotion
7. Analysis of consumption in the market
7.1. Defining the portrait of the competition participant
7.1.1 Socio-demographic component
7.1.2. Motivational factors
7.1.3. Expectations
7.2. Analysis of the Internet audience in the industry, search queries and competitor results
8. Investment attractiveness of the industry
8.1. SWOT - analysis of the Customer's concept in the market
8.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Construction of a risk map in the market
8.3. Existing risks and barriers to entry into the market
9. Conclusions. Forecast market indicators
9.1. Conclusions and forecast trends in market development
9.2. Construction of hypotheses for market development. Forecast indicators of market development in 2025-2030
9.3. Recommendations for market development
List of Tables:
Table 1 List and characteristics of the main market operators
Table 2 Selection of the most popular running competitions in Lithuania in 2024-2025
Table 3 Social media promotion channels of the competitions by their organizers
Table 4 List of the most popular queries related to races in Lithuania over the past year
Table 5 SWOT analysis of the Lithuanian running competition market
Table 6 PEST LE - analysis of factors influencing the Lithuanian running competition market
Table 7 Segmentation of market risks by degree of impact and probability
Table 8 Risk map of the Lithuanian running competition market
List of graphs and charts:
Diagram 1 Baseline and optimistic market development scenarios in 2025-2030, events
