Comprehensive market research: feel the advantage of awareness

Comprehensive market research is the most demanded Pro-Consulting service. Market research provides the most complete information about all aspects of the market environment in which the customer company operates. Comprehensive market research provides the analytical information needed to make the most important business decisions.

Comprehensive market analysis is the basis for the development of marketing strategy as well, which will allow:

increase your product’s market share;
raise your sales;
make your business more profitable;
strengthen the market position of your company;
protect yourself from competitors.

Comprehensive market analysis is critical to start a business, launch a new direction and optimize/develop a current direction within the existing business.

You may want to learn more about strategic consulting

Comprehensive market research: components

The very name of the service implies that a comprehensive market analysis covers almost all possible aspects of market interactions, as well as the characteristics of the environment in which they are carried out.

A typical comprehensive market research consists of the following sections, regardless of the explored segment, market, industry:

description and general characteristics of the market;
features of legislative regulation;
production and sales indicators of interest to the client;
activity of direct and indirect competitors;
sales in the B2C, B2B and B2G segments;
parameters of foreign trade;
principles of pricing and features of price categories;
characteristics of the consumer audience;
efficiency of sales channels;
analysis of investment attractiveness of the market;
conclusions, forecasts, recommendations to the customer that interest him.

You can find out more about the recommended market research basic structure at this link

Comprehensive market research: a guarantee of quality and exclusivity

The basis and guarantee of realization of analytical services provided by Pro-Consulting at the most accessible high-quality level are 15 years of experience in consulting business; we have conducted more than 1,700 marketing research reports, among which a comprehensive market analysis occupies the leading position. Pro-Consulting's clients include corporations, SMEs, non-government organizations, individuals and international organizations in various markets.

The combination of office and field methods of obtaining information allows us to make a comprehensive analysis of the business market exclusive. Following the internationally approved ESOMAR standards, we conduct market research and prepare analytical reports based on their results in such structures and in such formats that they can be read and analyzed later by business representatives of any country and industry.

The probability that we have already researched your market is 90%. Check the availability of a report on your market in the published projects store.

Market research is conducted on the basis of open sources of information and internal databases of Pro-Consulting and its partners.

Comprehensive market analysis in a crisis

Due to the need for client businesses to promptly receive information in a period of abrupt market transformations, we have developed service options for comprehensive market research in crisis and post-crisis periods. Herewith the emphasis is only on the current state of the market without taking into account the pre-crisis period, which allows for a comprehensive market research in a short time: