Market Analysis: dispel the fog of uncertainty

Prompt market analysis will be your advantage

It is unlikely that anyone will deny the fact that the conditions of doing business in any field have changed dramatically recently. Marketing strategies based on previous market parameters have stopped working or reduced their effectiveness.

What should the company's management do in the conditions of disorientation and uncertainty? Analyze the market as soon as possible and develop a new course of action in it.

It is necessary to conduct a market analysis earlier than competitors in order to quickly occupy new profitable market niches and be the first to master the opportunities in the changed conditions.

Market analysis in times of crisis - Pro-Consulting

Pro-Consulting, which is a member of the Ukrainian Marketing Association and uses market analysis methods in accordance with ESOMAR standards, offers businesses market analysis services specifically designed to meet the urgent information and analytical customers’ needs in the post-crisis period.

The advantage of these services is the reduced project execution time while maintaining a sufficient level of quality of the information provided. This synthesis becomes available because the specified format of market analysis is performed exclusively by desk methods and includes:

• market analysis only since the beginning of the crisis;
• forecast of the situation development for a short period of negative factors actions;
• disclosure of the competitors’ strategy to adapt to new conditions;
• recommendations by consultants-analysts on priority measures.

We recommend considering anti-crisis formats of market analysis in the forms of "express market analysis" and "in-depth market analysis".

You can read more about these market analysis formats at this link

Express market analysis

Express market analysis is the most efficient form of "market analysis" service from Pro-Consulting.

Target date - 3-5 working days.

The final structure of the option "express market analysis" is determined by the wishes and current goals of the client. Basically, it looks like this:

• description of the set market conditions and tendencies in their change;
• major market parameters during the crisis:

• capacity;
• structure;
• prices;

• reaction of leading market operators to changing conditions:

• advertising campaigns;
• promotional offers;
• non-standard methods of product promotion;

• consumer sentiment:

• shift of priorities in expenses;
• transformation of attitude to certain types of products.

Express market analysis will allow the client business to determine the initial steps to perform the task of adapting the business to new market conditions.

We also recommend a more extensive material on marketing research services

In-depth market analysis

Anti-crisis in-depth market analysis is a development of the express market analysis service. It is performed within 10-14 working days and additionally contains information about:

• interaction of competitors with buyers and suppliers:

• sales structure;
• sales channels;
• supply of raw materials;
• pricing factors;

• parameters of the foreign economic contour of the market;

• purchases in B2G and B2B segments;
• conditions for ensuring profitability in the current dynamics of the production average cost changes.

The information obtained as a result of the implementation of the in-depth market analysis service will be the basis for determining your company’s marketing strategy for the entire period of crisis and post-crisis factors. Pro-Consulting’s strategist-marketer will provide you with several options for USP, aimed at the effective development of new market niches and adaptation to the new environment.

Custom market analysis by Pro-Consulting - a guarantee of quality and exclusivity

As a member of UMA since 2005, Pro-Consulting has conducted more than 1,700 marketing research.

Pro-Consulting analysts have information arrays that are sources of accurate and exclusive information about the markets. Among such sources:

• data from the statistics service and other government agencies;
• research of profile associations, commercial and non-profit organizations;
• publications of specialized editions and monitoring of mass media;
• Pro-Consulting’s and our partners’ own databases.

Do not miss the opportunity to overtake competitors and take a more favorable position in the market. Save resources that can be wasted blindly without having the right market information - contact Pro-Consulting analysts.

We've probably already researched your market – check the published market research reports store