Analysis of the juice market in Ukraine. 2025
| Date of Preparation: | February 2025 year |
| Number of pages: | 45, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 24 |
| Tables: | 39 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of the product, research methodology and classifiers)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the studied period: macro factors, the state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.3. General market indicators
1.3.1. Calculation of market capacity in 2021-2024 (according to the formula "production + import - export") in natural terms
1.3.2. Sales volume of products on the market in monetary terms
1.4. Assessment of the shadow segment in the market (through interviews with market participants or through the construction of analytical models)
1.5. Market segmentation and structuring (by type, origin)
2. Main market operators (manufacturers and importers)
2.1. List of main market operators and their structuring (general information, types of activity and specialization; product groups, brands and assortment; regional representation)
2.2. Market shares of main market operators (manufacturers taking into account exports and importers)
2.3. Degree of competition and risks. Factor analysis of market shares of competitors
3. Production in 2021-2024
3.1. Dynamics of production in quantitative indicators
3.2. Shares of manufacturers
4. Foreign trade and foreign economic activity
4.1. Exports of juices from Ukraine in 2021-2024 (volumes, structure, geography, shares of exporters)
4.2. Imports of juices to Ukraine in 2021-2024 (volumes, structure, geography, shares of importers)
5. Product range presented on the market (construction of assortment maps to determine the saturation of market segments)
6. Price and pricing on the market
6.1. Product price dynamics
6.2. Average current product prices
6.3. Description of factors influencing price formation, structure
6.4. Product cost, profitability
7. Branding and advertising (analysis of competitors' positioning on the market, presence in promotion channels)
8. Analysis of consumption on the market
8.1. Consumer preferences for the product, consumer portrait
8.2. Analysis of the Internet audience in the industry, search queries and competitor results
8.3. Consumption in the B2G sector. Analysis of public procurement (volumes, structure by region, organizers and participants)
9. Product sales channels (description and assessment of sales structure by channels)
10. Investment attractiveness of the industry
10.1. Analysis of market opportunities and threats for further construction of SWOT analysis
10.2. PEST LE – analysis of factors influencing the market and assessment of the probability and degree of their influence. Existing risks and barriers to market entry
11. Conclusions. Forecast market indicators
11.1. Conclusions and forecast market development trends
11.2. Construction of market development hypotheses. Forecast market development indicators in 2025-2030
11.3. Recommendations for market development
List of Tables:
1. Juice market capacity in 2021-2024, in physical terms, thousand tons, million UAH
2. NFC juice market capacity in 2021-2024, in physical terms, thousand tons, million UAH
3. Segmentation of juice consumption by origin in 2021-2024, in physical terms, thousand tons, %
4. Segmentation of NFC juice consumption by origin in 2021-2024, in physical terms, thousand tons, %
5. Assortment and trademarks of GALICIA-TRADE LLC (B2C segment)
6. Assortment and trademarks of KP Prodtovary
7. Assortment and trademarks of Konyk
8. Assortment and trademarks of Farm Gadz
9. Assortment and trademarks of Saratskyi Zavod Prodtovariv
10. Assortment and trademarks of JV VITMARK-UKRAINE LLC
11. Regional representation of companies producing NFC juices
12. Factor analysis of operators in the juice market 2023-2024, in natural terms, thousand tons, %
13. Factor analysis of operators in the NFC juice market 2023-2024, in natural terms, thousand tons, %
14. Shares of juice producers in 2023-2024, in natural terms, thousand tons tons, %
15. Shares of producers of NFC juices in 2021-2024, in terms of volume, thousand tons, %
16. Structure of juice exports in 2024 in terms of volume, thousand tons, %
17. Geography of juice exports in 2024, in terms of volume and money, thousand tons, million UAH, %
18. Main exporters of juices in 2024, in terms of volume and money, thousand tons, million UAH, %
19. Structure of juice imports in terms of volume, thousand tons
20. Geography of juice imports in terms of volume, thousand tons
21. Main importers of juices in terms of volume and money, thousand tons, UAH million, %
22. Assortment card of NFC juices in Ukraine
23. Average current prices for NFC juices, UAH/l including VAT
24. Resulting table of IMC application in the grocery market
25. Use of main advertising channels in the studied markets by operators
26. PR activities of main market operators and their cooperation with the media
27. Analysis of the presence of market operators in online communication channels
28. Analysis of the activity of market operators in online communication channels
29. Analysis of branding of main market operators
30. List and description of industry exhibitions planned for 2025 in Ukraine
31. Analysis of Internet requests for the studied products
32. Analysis of Internet requests for the largest players in the market of NFC juices
33. Volumes of state procurement of juices in Ukraine by region in 2024, in monetary terms, UAH million
34. The largest organizers of state procurement of juices in Ukraine by region in 2024, in monetary terms, UAH million
35. The largest winners of state procurement of juices in Ukraine by region in 2024, in monetary terms, UAH million
36. Opportunities and threats for operators in the juice market
37. PEST LE analysis of factors influencing the juice market of Ukraine
38. Risk map of the juice market of Ukraine
39. Main barriers to the development of a company in the juice market in Ukraine
List of graphs and charts:
1. Dynamics of apple prices in Ukraine in 2023-2024, UAH/kg, %
2. Dynamics of sales of Ukrainian juice producers in the domestic market, UAH million, %
3. Dynamics of sales of Ukrainian producers of NFC juices in the domestic market, UAH million
4. Structure of juice production in natural terms, %
5. Segmentation of NFC juices by taste, in natural terms, %
6. Market shares of major operators in the juice market in 2024 in natural terms, %
7. Market shares of major operators in the juice market in 2024 in natural terms, %
8. Dynamics of juice production in 2021-2024, in natural terms, thousand tons, %
9. Dynamics of NFC juice production in 2021-2024, in natural terms, thousand tons, %
10. Dynamics of juice exports in 2021 - 2024, in natural terms, thousand tons, %
11. Dynamics of exports of NFC juices in 2021 - 2024, in natural terms, thousand tons
12. Dynamics of juice imports in 2021-2024, in natural terms, thousand tons
13. Dynamics of imports of NFC juices in 2021-2024, in natural terms, thousand tons
14. Dynamics of the juice price index in 2021-2023, relative to 01.01.2019
15. Dynamics of prices for NFC juices in Ukraine, thousand UAH/ton
16. Price components of products of the main market operators, %
17. Main costs of juice production companies, %
18. Key factors influencing the choice of juice in Ukraine
19. Consumption structure of the studied products by consumer employment category
20. Consumption structure of the studied products by consumer age category
21. Structure of juice consumption by sales channels
22. Forecast of juice market capacity for 2025-2030 under the base scenario in physical terms, thousand tons
23. Forecast of juice market capacity for 2025-2030 under the optimistic scenario in physical terms, thousand tons
24. Forecast of juice market capacity for 2025-2030 under the pessimistic scenario in physical terms, thousand tons
