Market research report on non-alcoholic carbonated lemonades based on juice in Ukraine. 2024 year
| Date of Preparation: | November 2024 year |
| Number of pages: | 37, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 10 |
| Tables: | 33 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market, analysis of its development trends (list of products that are the subject of the study and their structuring, factors influencing the market and their manifestation during the studied period; problems and prerequisites for development)
1.2. General market indicators
1.2.1. Calculation of market capacity in 2021-I half of 2024 in natural terms (production + import - export). Assessment
1.2.2. Sales volume (in retail prices)
1.3. Market segmentation and structuring
- Market structure of non-alcoholic sweet carbonated drinks
o Soft drinks (water, juices, sweet soft drinks)
o Beverages that are the closest competitors
o Target market
- Structuring the market of juice-based drinks (by type of raw material, by origin)
2. Main market operators
- Ukrainian producers of similar drinks (who position their products as natural juice-based)
- Importers of similar goods
2.1. List of main market operators and their structuring (general information, types of activity and specialization; product groups, brands and assortment; regional representation)
2.2. Market shares of main market operators (manufacturers taking into account exports and importers)
2.3. Degree of competition and risks. Factor analysis of competitors' market shares
3. Estimation of production in 2021- I half of 2024 (in general and in the target segment)
4. Import of carbonated juice-based drinks to Ukraine in 2021-1H 2024 (by type - volumes, structure, geography, shares of importers - detailed analysis of complex supplies)
5. Product range presented on the market (construction of assortment maps to determine the saturation of market segments) - by type of drink, container size
6. Price and pricing on the market
6.1. Average current prices for products, determination of price segments on the market
6.2. Description of factors influencing price formation, structure
7. Branding and advertising (analysis of competitors' positioning on the market, presence in promotion channels)
8. Analysis of consumption on the market
8.1. Consumer portrait, consumer preferences
8.2. Analysis of the Internet audience in the industry, search queries and competitor results
8.3. Degree of consumer satisfaction
9. Product sales channels (description and assessment of sales structure by channels): FMCG retail, specialized retail, own channels
10. Investment attractiveness of the industry
10.1. Analysis of market opportunities and threats for further construction of SWOT analysis
10.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence
10.3. Existing risks and barriers to market entry
11. Conclusions. Forecast market indicators
11.1. Conclusions and forecast market development trends
11.2. Construction of market development hypotheses. Forecast market development indicators in 2024-2027
11.3. Recommendations for market development
Appendix 1 - Selection questionnaire for the focus group discussion "Juice-containing carbonated drinks"
Appendix 2 - Guide for conducting focus group discussions "Juice-containing carbonated drinks"
List of Tables:
1. Factors influencing the market of non-alcoholic carbonated lemonades based on juice in Ukraine, 2021-H1 2024
2. Capacity of the market of non-alcoholic carbonated lemonades based on juice in Ukraine, 2021-H1 2024, in natural terms, thousand liters
3. Share of the target product in the markets of non-alcoholic carbonated drinks in 2023, in natural terms, mln l, %
4. Market of non-alcoholic carbonated lemonades based on juice by type of raw material in Ukraine in 2021-H1 2024, in natural terms, %
5. Main producers of similar drinks in Ukraine
6. Main importers of similar drinks in Ukraine
7. Assortment and brands of non-alcoholic carbonated lemonades based on juice of company x
8. Assortment and brands of non-alcoholic carbonated lemonades based on juice of company x
9. Assortment and brands of non-alcoholic carbonated lemonades based on juice of company x
10. Regional representation of the studied companies (offices, factories)
11. Assessment of the competitive environment in the soft drinks market according to the M. Porter method
12. Imports of carbonated drinks based on juice to Ukraine by type, 2021-H1 2024, in natural terms, thousand liters
13. Geography of imports of carbonated drinks based on juice to Ukraine by type, 2021-H1 2024, in natural terms, thousand liters
14. Importers of carbonated juice-based drinks to Ukraine by type, 2021-H1 2024, in natural terms, thousand liters
15. Assortment of non-alcoholic carbonated lemonades based on juice in Ukraine, 2023
16. Average prices on the market of non-alcoholic carbonated lemonades in Ukraine, UAH including VAT
17. Resulting table of IMC application in the studied markets
18. Use of main advertising channels in the studied markets by operators
19. PR activities of the main market operators and their cooperation with the media
20. Analysis of the presence of market operators in online communication channels
21. Analysis of the activity of market operators in online communication channels
22. Analysis of branding of the main operators of the market of non-alcoholic carbonated lemonades based on juice
23. List and description of industry exhibitions
24. Portrait of the consumer of sweet carbonated drinks
25. Analysis of search queries by types of non-alcoholic carbonated lemonades based on juice in Ukraine, October 2024
26. Analysis of search queries by operators in the market of non-alcoholic carbonated lemonades based on juice in Ukraine, October 2024
27. Analysis of search queries by trademarks in the market of non-alcoholic carbonated lemonades based on juice in Ukraine, October 2024
28. Consumer reviews and product ratings by market operators as of October 2024
29. Assessment of the structure of sales of soft drinks by channels, %
30. Opportunities and threats in the soft drinks market in Ukraine
31. PEST LE - analysis of the market of non-alcoholic carbonated lemonades based on juice in Ukraine
32. Risk map of the soft drinks market in Ukraine
33. Main barriers to entry of a new player into the soft drinks market in Ukraine
List of graphs and charts:
1. Sales volume of non-alcoholic carbonated lemonades based on juice in Ukraine, 2021-H1 2024, in monetary terms, UAH million
2. Structure of the soft drinks market in Ukraine in 2023, in natural terms, %
3. Dynamics of the capacity of the market of non-alcoholic carbonated lemonades with juice content in Ukraine, 2021-H1 2024, in natural terms, mln l
4. Market shares of the main operators of non-alcoholic carbonated lemonades based on juice in Ukraine, 2023, in natural terms, %
5. Dynamics of production of non-alcoholic carbonated lemonades based on juice in Ukraine, 2021-H1 2024, in natural terms, million l
6. Dynamics of imports of carbonated drinks based on juice to Ukraine, 2021-H1 2024, in natural terms, thousand l
7. Assortment of non-alcoholic carbonated lemonades based on juice in Ukraine, 2023, in natural terms, pcs., %
8. Price structure of non-alcoholic carbonated lemonades based on juice in Ukraine
9. Forecast indicators (capacity) of the market of non-alcoholic carbonated lemonades based on juice in Ukraine 2024-2027 according to the pessimistic scenario, in natural terms, thousand liters
10. Forecast indicators (capacity) of the market of non-alcoholic carbonated lemonades based on juice in Ukraine 2024-2027 according to the optimistic scenario, in natural terms, thousand liters
