Market research report on baby food in Ukraine. 2023 year
| Date of Preparation: | November 2023 year |
| Number of pages: | 47, Arial, 1 spacing, 10 points |
| Graphs and charts: | 13 |
| Tables: | 25 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the baby food market within the qualitative limits of the study
1.1. Market description, analysis of market development trends (factors affecting the market, the state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.2. General market indicators, calculation of market capacity in 2021 - 9 months. 2023 (production + import - export)
1.3. Market segmentation and structuring (by product groups, origin, regions)
1.4. Evaluation of the shadow segment on the market
2. Main market operators (manufacturers and importers)
2.1. List of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment; regional representation)
2.2. Market shares of the main market operators (manufacturers including exports and importers)
2.3. Degree of competition and risks. Factor analysis of competitors' market shares (separately by market segment)
3. Production of products in 2021 - 9 months. 2023
3.1. Dynamics of production in quantitative indicators
3.2. Dynamics of production in value indicators
3.3. Shares of manufacturers
4. Foreign trade and ZED
4.1. Export of the studied goods from Ukraine in 2021 - 9 months. 2023 (volumes, structure, geography, shares of exporters)
4.2. Import of the studied goods to Ukraine in 2021 - 9 months. 2023 (volumes, structure, geography, shares of importers)
5. The range of products presented on the market (construction of assortment cards (by main characteristics (type, taste, packaging))
6. Price and pricing in the market
6.1. Dynamics of product prices
6.2. Average current prices for products
6.3. Description of factors affecting price formation
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. Structuring and segmentation of consumption
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Recommendations for market development
11. Investment attractiveness of the industry
11.1. SWOT analysis of the Customer's company on the market (with a focus on the analysis of market opportunities and threats)
List of Tables:
1. Calculation of the capacity of the baby food market in 2021 - 9 months. 2023 (without taking into account the shadow), thousand tons
2. Capacity of the baby food market by segments in 2021 - 9 months. 2023, tons
3. List of the main operators of the baby food market
4. Baby food market shares of the main players in 2022, in natural terms, tons, %
5. Factor analysis of operators on the baby food market in 2022-2023, in natural terms, tons
6. The structure of the geography of baby food exports in 2021, in natural, tons, and value indicators in million hryvnias
7. The structure of the import of baby food products from Ukraine in 2022-2023 in natural terms, tons, %
8. Geography of importer countries on the baby food market in 2021-9 months of 2023, in natural terms, thousand tons
9. Geography of importer countries on the baby food market in 2021-9 months of 2023, in value indicators in million UAH
10. Assortment map of products presented on the baby food market
11. Average prices for baby food products as of November 2023, UAH/100 g with VAT 12. The resulting table of the application of IMC in the baby food market
13. Use of the main advertising channels in the studied markets by operators
14. PR activities of the main market operators and their cooperation with mass media
15. Analysis of the presence of market operators in online communication channels
16. Analysis of the activity of market operators in online communication channels
17. Analysis of branding of the main market operators
18. List and description of planned branch exhibitions on children's nutrition.
19. Rating of manufacturers of baby food according to consumer ratings in 2022.
20. Rating of the best baby food companies according to the version of the Ukrainian Business Award (UBA) in 2022.
21. Search queries by type of ready-made breakfasts from 11.2023
22. Presentation of the range of fruit purees for children on the market
23. Presentation of the range of meat purees for children on the market
List of graphs and charts:
1. Segmentation of the baby food market by product type in natural terms, 9 months. 2023, %
2. Segmentation of the baby food market by origin 9 months. 2023, in natural terms, tons and value terms, million UAH., %
3. Dynamics of production of baby food products in 2021-9 months. 2023 in natural terms, thousand tons
4. Dynamics of production of baby food products in 2021-9 months. 2023 in monetary terms, UAH million
5. Shares of manufacturers in the baby food market in 2022 in natural terms, tons, %
6. Dynamics of export of baby food products from Ukraine in 2021-9 months. 2023 in natural terms, thousand tons
7. The structure of the export of baby food products from Ukraine in 2022-2023 in natural terms, thousand tons, %
8. Geography of exports of baby food products from Ukraine 2021-2023 in natural terms, thousand tons, %
9. The largest exporters of baby food products for 9 months. 2023
10. Dynamics of imports of baby food products to Ukraine in 2021-9 months. 2023 in natural terms, thousand tons
11. Average prices for milk formulas for baby food from January 2022 to September 2023,
UAH / 250 g
12. Statistics of the age of women who have given birth to a child
13. Structure of baby food sales by sales channels
