Analysis of the sunflower oil market in Ukraine. 2025 year
| Date of Preparation: | February 2025 year |
| Number of pages: | 49, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 7 |
| Tables: | 35 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with product description, description of research methodology, classifiers and sources of information)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the study period: macro factors, state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.3. General market indicators
1.3.1. Calculation of market capacity in 2019–2024 in physical terms
1.3.2. Volume of product sales on the market in monetary terms
1.4. Market segmentation and structuring (by type, origin, region, assessment of the shadow segment on the market)
2. Main market operators (manufacturers and importers)
2.1. List of main market operators and their structuring (general information; product groups (main and additional), trademarks and assortment; presence in distribution channels)
2.2. Analysis of marketing strategies and promotion of competitors
2.3. Market shares of major operators
2.4. Degree of competition and threats. Factor analysis of competitors' market shares
3. Production of products in 2019-2024
3.1. Dynamics of production in quantitative indicators
3.2. Shares of producers
4. Foreign trade and foreign economic activity
4.1. Export of packaged (bottled) refined and unrefined sunflower oil from Ukraine in 2019-2024 (volumes, geography, shares of exporters)
4.2. Import of packaged (bottled) refined and unrefined sunflower oil to Ukraine in 2019-2024 (volumes, structure (by packaging, allocation of the "organic" segment, high-oleic oil, geography, importer shares)
5. Product range presented on the market (construction of product maps to determine the saturation of market segments - by container size, by product features)
6. Price and pricing on the market
6.1. Dynamics of product prices
6.2. Average current prices for sunflower oil in retail
6.3. Description of factors influencing price formation, structure
7. Analysis of consumption on the market
7.1. Consumer portrait
7.2. Analysis of the Internet audience in the region, search queries and competitors' results
7.3. Consumption in the B2G sector. Analysis of public tender purchases (volumes, structure by region, organizers and participants)
7.4. Structuring and segmentation of consumption (B2B, B2C, B2G)
7.5. Analysis of unmet need for market
7.6. Analysis of consumption of competitors' products (comparison with other types of vegetable oil)
7.7. Degree of consumer satisfaction (analysis of reviews to improve the product)
8. Channels of product distribution (description and assessment of sales structure by channels)
9. Investment attractiveness of the industry
9.1. Analysis of market opportunities and threats for further construction of SWOT analysis
9.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Construction of a risk map on the market
9.3. Existing risks and barriers to entry to the market
10. Conclusions. Forecast indicators of the market
10.1. Conclusions and forecast trends of market development
10.2. Construction of hypotheses of market development. Forecast indicators of market development in 2025-2030
10.3. Recommendations for development on the market
List of Tables:
1. UKTVED codes of the studied goods
2. Sunflower oil market capacity in Ukraine in MY 2019-2024 in physical terms, thousand tons
3. Number of SEZs by region, pcs., %
4. Main operators of the sunflower oil market
5. General positioning (brand messages), definition of USP if any, definition of the main points of the marketing strategy
6. Analysis of the offline presence of competitors
7. Analysis of competitors' websites
8. Analysis of competitors' social networks (presence, quality and frequency of maintenance)
9. Shares of sunflower oil market operators for MY 2023-2024 in physical terms, %
10. Main parameters for assessing the competitive environment on the market using the method of M.A. Porter
11. Sunflower oil production volumes by type in Ukraine in 2019-2024 MY in physical terms, million tons
12. Shares of sunflower oil producers in 2024 in physical terms, thousand tons, %
13. Total volumes of sunflower oil exports from Ukraine in 2019-2024 MY in physical and value terms, million tons, billion UAH
14. Estimated exports of packaged (bottled) sunflower oil from Ukraine by type in 2019-2024 MY in physical terms, thousand tons
15. Geography of sunflower oil exports from Ukraine in 2019-2024 MY in physical terms, thousand tons
16. Geography of sunflower oil exports by type from Ukraine in 2022-2024 MY in physical terms, thousand tons
17. Shares of sunflower oil exporters from Ukraine in 2022-2024 MY in physical terms, thousand tons, %
18. Import of sunflower oil to Ukraine by type in 2019-2024 in physical and value terms, tons, thousand UAH
19. Geography of sunflower oil import to Ukraine in 2019-2024 in physical terms, tons
20. Shares of sunflower oil importers in 2023/2024 MY in physical terms, tons
21. Product range, segment saturation
22. Product range by container size
23. Internet consumer queries by product name
24. Monthly dynamics of public procurement, including sunflower oil in 2023-2024, procedures/month
25. Dynamics of the amount of contracts concluded under tender procedures in 2023-2024, in monetary terms, million UAH
26. Structuring by volumes of organizers and participants in 2023-2024. in monetary terms, million UAH
27. Structuring organizers by regions
28. Assessment of consumption of vegetable oil HoReCa
29. Average annual consumption of vegetable oils per person, kg/person
30. Comparison of vegetable oils by type
31. Opportunities and threats of a company when entering the sunflower oil market in Ukraine
32. PESTLE - analysis of the sunflower oil market in Ukraine
33. Segmentation of market risks
34. Risk map for the sunflower oil market in Ukraine
35. Forecast indicators of sunflower oil consumption in Ukraine in 2021-2030 in physical terms, thousand tons
List of graphs and charts:
1. Dynamics of sunflower oil sales volumes in 2019-2024 in monetary terms, billion UAH
2. Dynamics of sunflower oil production for 2019-2024 MY in Ukraine in physical terms, million tons
3. Average monthly prices for sunflower oil in the period 2023-2024, UAH/l with VAT
4. Average monthly prices for refined sunflower oil in retail in the period 2023-2024, UAH/850 ml with VAT
5. Structure of sunflower oil cost price, %
6. Components of the retail price of vegetable oil, %
7. Structure of sunflower oil sales on the Ukrainian market
