CIS market analysis: similar to similar

Pro-Consulting clients have the opportunity to order not only market research in Ukraine, but also analysis of foreign markets, among which an important place is occupied by the analysis of CIS markets.

CIS market analysis may be required if the customer company:

• Is solving the problems of bringing its product to this markets;
• searches for partners in the CIS countries;
• is already present in the CIS market and is developing a marketing strategy for further work on it.

Customers of the CIS market analysis service are often not only Ukrainian enterprises, but also companies operating in the CIS or neighboring countries. It would seem that it is more appropriate to order an analysis of the Belarusian market from a Belarusian marketing research agency, but if you think about it, it is not the location of the contractor that is more important to the client business but the quality of services provided by it.

Pro-Consulting has been doing marketing research for over fifteen years. Our portfolio includes more than 1700 market analyzes implemented, including market analysis of the Russian Federation, market analysis of Kazakhstan, market analysis of Belarus and market analysis of other CIS countries. The use of internationally recognized ESOMAR standards in the preparation of reports makes them understandable and acceptable in any country of the world, and even more so in the traditionally economically close to us CIS countries.

Read about exports analysis as part of marketing research

CIS market analysis: a typical report structure

Any ordered market analysis is performed by Pro-Consulting on specifications, which are based on the goals and requirements of the customer. However, there is a basic structure that reflects all possible aspects included in the marketing analysis of the CIS market. The typical structure of the final document of the "CIS market analysis" service is as follows:

1. General analysis of the CIS market:

• description;
• the most significant parameters;
• market structure;
• prevailing development trends.

2. Regulatory measures of the market:

• legislative framework;
• features of taxation;
• public procurement rules.

3. Production indicators:

• production volumes in quantitative and monetary terms;
• dynamics of changes over a period of time of interest.

4. Activities of the largest market participants:

• segmentation of operators in different sections;
• factor analysis of the level of competition and associated risks.

5. Sales in the market:

• by types of products;
• by sellers;
• by areas of consumption.

6. Principles of pricing and prices:

• major factors of influence;
• cost components;
• dynamics of price changes over a period of time.

7. Features of consumer behavior:

• portrait and segmentation of consumers;
• attitude to the target product;
• needs and expectations;
• consumption in the public sector.

8. Product sales channels:

• description of existing channels;
• structuring by efficiency.

9. Direct and indirect competitors’ assortment of products.

10. Attractiveness of the market for bringing the target product or organization of production:

1. SWOT analysis;
2. PEST analysis;
3. construction of a risk map.

11. Conclusions, forecasts, recommendations.

We offer you to get acquainted with the full description of the basic structure of market research

CIS market analysis: sources of information

Pro-Consulting analysts use all available methods of market analysis. Providing of CIS market analysis service means the use of mainly desk methods of collecting secondary information, which is contained in:

• summaries of statistical services, customs authorities, relevant government agencies;
• information provided by market operators;
• publications of specialized publications and mass media;
• information arrays of network resources;
• own databases of the company and our partners.

If you need more details on the structure, resources and terms of CIS market research, just contact consultant

CIS market analysis: time frame

The analysis of the CIS market usually contains processed information for the past three to five years with a forecast for the short and medium term. If necessary, these time frames can be shifted. In particular, Pro-Consulting offers a post-crisis format of the “CIS markets analysis” service which does not take into account data before the crisis and make forecasts only for the period of negative factors. This approach can significantly reduce the time and cost of market analysis, obtaining an analytical report suitable for making operational decisions in the post-crisis period. 

So learn about the production and sales analysis as part of market analysis

You can order the CIS market analysis on the Pro-Consulting website. We also recommend to familiarize with examples of structures and annotations to published market research reports of industry markets by Pro-Consulting – the probability that we have already researched your market is 90%. Go to the published market research reports catalog.