Research of the clothing market in Ukraine 2018-1qr. 2020
| Date of Preparation: | July 2020 year |
| Number of pages: | 30, Arial, 1 interval, 10 pt |
| Graphs and charts: | 17 |
| Tables: | 28 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the clothing market in Ukraine in 2018-1 quarter. 2020
1.1. Analysis of market development trends in Ukraine (main trends, market features, problems and factors affecting the market)
1.2. Plans of well-known global clothing brands to enter the Ukrainian market (based on data from open sources)
2. Analysis of clothing imports to Ukraine in 2018-2020.
2.1. Dynamics of import volumes in the section of the studied 23 commodity groups; allocation of groups of goods that demonstrate the greatest increase in import volumes in value terms
2.2. The main imported clothing brands in Ukraine: TOP-3 brands for each researched product group and TOP-10 brands in the entire structure of the volume of researched clothing imports (list and their parts) in 2019, comparison by the share of the same brands in 2018.
2.3 Segmentation of the import of the studied clothing (share of the volume of imports of the studied groups of goods in value terms in the overall structure of imports) in Ukraine in 2018-2019.
3. The main market operators - the top 10 fashion retailers of Ukraine by area (foreign brands) in 2019 (2020 if information is available) and their brief characteristics
4. Consumer preferences regarding clothing brands in Ukraine
4.1. Analysis of changes in the rating of clothing brands in Ukraine in 2018-2020 (based on data from open sources) in a section:
- women's clothing store
- men's clothing store
- youth clothing store
- a store of sports clothes and shoes
4.2. Demand for the type of clothing (pants, t-shirts, shirts, jeans, etc.) and clothing belonging to gender in Ukraine (estimated based on queries on the Internet via Google AdWords)
5. Conclusions and recommendations regarding the most developing clothing segment:
- by type of clothing (for men, women, children)
- by type of clothing (pants, T-shirts, shirts, jeans, etc.)
List of Tables:
1. Dynamics of import volumes in terms of studied commodity groups in value terms in 2018-2019, million dollars. USA
2. Shares of the TOP-10 imported clothing brands in the structure of the entire volume of imports of the studied product groups in value terms, in 2018 and 2019.,%
3. Shares of the TOP-3 imported clothing brands in the category Suits and sets, for women or girls, made of textile fabrics, except knitted (62041, 62042) in value terms in 2019 compared to 2018,%
4. Shares of the TOP-3 imported clothing brands in the category Children's clothes and clothing accessories, knitted (6111) in value terms in 2019 compared to 2018,%
5. Shares of the TOP-3 imported clothing brands in the category Children's clothing and clothing accessories, made of textile fabric, except knitted (6209) in value terms in 2019 compared to 2018,%
6. Shares of the TOP-3 imported clothing brands in the category Coats, semi-coats, capes, raincoats, anoraks, windbreakers, windbreakers and similar products, for women or girls, made of textile fabrics, except knitted (62021, 62029) in value terms in 2019 compared to 2018,%
7. Shares of the TOP-3 imported clothing brands in the category Clothing made of felt or non-woven fabrics, impregnated textile fabrics or coated textile fabrics (6113, 6210) in value terms in 2019 compared to 2018,%
8. Shares of TOP-3 imported clothing brands in the category Pants, overalls with braces, breeches and shorts, women's or for girls, made of textile fabrics, except knitted (62046) in value terms in 2019 compared to 2018,%
9. Shares of the TOP-5 imported clothing brands in the category Suits and sets, men's or boys' from textile fabrics, not knitted (62031, 62032) in value terms in 2019 compared to 2018,%
10. Shares of the TOP-3 imported clothing brands in the category Pants, overalls with braces, breeches and shorts, men's or boys', of textile fabrics, not knitted (62034) in value terms in 2019 compared to 2018, %
11. Shares of the TOP-3 imported clothing brands in the category Coats, raincoats, overcoats, capes, raincoats, anoraks, windbreakers, windbreakers and similar articles, men's or boys', not knitted (6201) in value terms in 2019 in compared to 2018,%
12. Shares of the TOP-3 imported clothing brands in the category Dresses, skirts and skirt-trousers, for women or girls, made of textile fabrics, except knitted (62044, 62045) in value terms in 2019 compared to 2018,%
13. Shares of the TOP-3 imported clothing brands in the category Jackets (jackets) and blazers, women's or girls', made of textile fabrics, other than knitted (62043) in value terms in 2019 compared to 2018,%
14. Shares of the TOP-3 imported clothing brands in the category Jackets (jackets) and blazers, men's or boys' from textile fabrics, not knitted (62033) in value terms in 2019 compared to 2018,%
15. Shares of the TOP-3 imported clothing brands in the category T-shirts, T-shirts and other undershirts, knitted (6109) in value terms in 2019 compared to 2018,%
16. Shares of TOP-3 imported clothing brands in the category Sports suits, ski suits, swimwear and other knitted clothes (6112, 6114) in value terms in 2019 compared to 2018,%
17. Shares of the TOP-3 imported clothing brands in the category Suits, sets, jackets (jackets), blazers, dresses, skirts, skirt-trousers, trousers, overalls with braces, breeches and shorts, women's or girls', knitted (6104 ) in value terms in 2019 compared to 2018,%
18. Shares of the TOP-3 imported clothing brands in the category Coats, semi-coats, capes, raincoats, anoraks, windbreakers, windbreakers and similar products, for women or girls, knitted (6102) in value terms in 2019 compared to 2018 ,%
19. Shares of the TOP-3 imported clothing brands in the category Suits, sets, jackets (jackets), blazers, trousers, overalls with braces, breeches and shorts, men's or boys', knitted (6103) in value terms in 2019 compared to 2018,%
20. Shares of the TOP-3 imported clothing brands in the category Sports, ski, bathing suits and other clothing, made of textile fabric, except knitted (6211) in value terms in 2019 compared to 2018,%
21. Shares of the TOP-3 imported clothing brands in the category Blouses, shirts and short-sleeved shirts, for women or girls, except knitted (6206) in value terms in 2019 compared to 2018,%
22. Shares of the TOP-3 imported clothing brands in the category Shirts, men's or boys', made of textile fabrics, other than knitted (6205) in value terms in 2019 compared to 2018,%
23. Shares of the TOP-3 imported clothing brands in the category Men's or boys' shirts, knitted (6105) in value terms in 2019 compared to 2018,%
24. Shares of the TOP-3 imported clothing brands in the category Coats, semi-coats, capes, raincoats, anoraks, windbreakers, windbreakers and similar articles, men's or boys', knitted (6101) in value terms in 2019 compared to 2018 ,%
25. Shares of the TOP-3 imported clothing brands in the category Blouses, shirts and shirts with short sleeves, for women or girls, knitted (6106) in value terms in 2019 compared to 2018,%
26. Shares of import volumes of the investigated product groups in value terms in the overall structure of imports in 2018-2019.,%
27. The main market operators - TOP-10 Ukrainian fashion retailers by area (foreign brands) as of 2019
28. Popular brands of international retailers, which are represented in Ukraine, exclusively by franchise
List of graphs and charts:
1. Dynamics of the level of the average salary of Ukrainians in 2015 - 2020, UAH.
2. Shares of the studied groups by the volume of imports in monetary terms in 2019,%
3. Rating of women's clothing brands from consumer surveys in 2018-2020, points
4. Dynamics of the rating of women's clothing brands in 2018-2020, according to consumer surveys, points
5. Rating of men's clothing brands according to consumer surveys in 2018-2020, points
6. Dynamics of the rating of the main brands of men's clothing in 2018-2020 according to consumer surveys, points
7. Rating of youth clothing brands according to consumer surveys in 2018-2020 points
8. Dynamics of the rating of youth clothing brands in 2018-2020, according to consumer surveys.
9. Rating of sportswear and footwear brands according to consumer surveys in 2018-2020 points
10. Dynamics of the rating of sportswear and footwear brands in 2018-2020, according to consumer surveys.
11. Demand for clothing by gender in Ukraine in 2019 (based on the average number of requests per month)
12. The number of requests for women's clothing in Ukraine in February-April 2020, thousands of requests.
13. The number of requests for men's clothing in Ukraine in February-April 2020, thousands of requests.
14. The number of requests for children's clothing in Ukraine in February-April 2020, thousands of requests.
15. The number of requests for sportswear in Ukraine in February-April 2020, thousands of requests.
16. Demand for clothing by type in Ukraine in 2019 (based on the average number of requests per month)
17. Demand for clothing by type and gender in Ukraine in 2019 (based on the average number of requests per month)
