Market research report on clothes market in Ukraine. 2022 year
| Date of Preparation: | February 2022 year |
| Number of pages: | 28, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 15 |
| Tables: | 7 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the clothing market in Ukraine in 2018-2021
1.1. Analysis of market development trends in Ukraine (main trends, market features, problems and factors influencing the market)
1.2. Plans of well-known world clothing brands to enter the Ukrainian market (based on data from open sources)
1.3. Key Market Indicators
2. Analysis of clothing imports to Ukraine in 2018-2021
2.1. Dynamics of import volumes in the context of the studied commodity groups according to UKTVED; selection of groups of goods that demonstrate the largest increase in imports in monetary terms
2.2. The main imported clothing brands in Ukraine: top 10 brands in the structure of the total volume of imports of the studied clothing (list and their shares) in 2021, comparison of the shares of the same brands in 2020
2.3 Segmentation of imports of the studied clothing (shares of the volumes of imports of the studied groups of goods in monetary terms in the total structure of imports) in Ukraine in 2018-2021
3. Main market operators, leading Ukrainian fashion retailers by area (local and foreign brands) in 2021 and their brief description
4. Consumer preferences regarding clothing brands in Ukraine
4.1. Analysis of changes in the rating of clothing brands in Ukraine in 2018-2021 based on data from open sources) in the context:
- women's clothing store
- men's clothing store
- youth clothing store
- sportswear and footwear store
4.2. Demand for the type of clothing (pants, t-shirts, shirts, jeans, etc.) and gender in Ukraine (estimated based on queries on the Internet via google adwords)
5. Conclusions and recommendations for the fastest growing apparel segment
- by type of clothing (for men, women, children)
- by type of clothing (pants, T-shirts, shirts, jeans, etc.).
List of Tables:
1. Dynamics of clothing sales volumes by product groups, in monetary terms in 2018-2021, mln USD
2. Structure of clothing sales by gender, in monetary terms in 2018-2021, USD billion
3. Dynamics of import volumes in the context of the studied commodity groups in monetary terms in 2018-2021, million US dollars
4. Shares of the TOP-10 imported clothing brands in the structure of the total volume of imports of the studied product groups in monetary terms, in 2020 and 2021, mln. USA, %
5. Shares of import volumes of the studied groups of goods in monetary terms in the overall structure of imports in 2018 - 2021, %
6. Main market operators - TOP-10 Ukrainian fashion retailers by area (foreign brands) as of 2019
7. Popular brands of international retailers, which are represented in Ukraine, exclusively by franchise
List of graphs and charts:
1. Dynamics of the average salary of Ukrainians in 2015 – 2021, hryvnia
2. Dynamics of the investment attractiveness index in Ukraine in 2018-2021
3. Dynamics of selling clothes for a penny in 2018-2021, billion dollars
4. The main channels for the sale of clothing in Ukraine
5. Parts of the remaining groups for obligatory imports in pennies in 2021, %
6. Rating of brands of women's clothes for the experience of supporters in 2018-2021, points
7. Dynamics of the brand rating of women's clothes in 2018 -2021
8. Rating of brands of a man's clothes for the experience of people in 2018-2021, points
9. Dynamics of the rating of the main brands of human clothes in 2018-2021
10. Rating of brands of youth clothing for the experience of young people in 2018-2021, points
11. Dynamics of the brand rating of youth clothes in 2018-2020
12. Rating of brands of sportswear and suitability for the experience of sportsmen in 2018-2020
13. Dynamics of the rating of the main brands of sportswear and suits in 2018-2021
14. Drink on clothes at the expense of belongings until the tax in Ukraine in 2021 (for the average amount of drinks per month)
15. Drink for clothes at a different type and belonging to the state in Ukraine in 2021 (for the average amount of drinks per month)
