Market research report on snack market in Ukraine. 2023 year
| Date of Preparation: | July 2023 year |
| Number of pages: | 48, Arial, 1 spacing, 10 points |
| Graphs and charts: | 16 |
| Tables: | 20 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends (factors of influence, development problems)
1.3. General market indicators, calculation of market capacity in 2022 (production + import - export)
1.4. Segmentation of snacks and market structuring (by types)
2. Main market operators (manufacturers and importers)
2.1. The list of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment;)
2.2. Market shares of the main market operators
3. Production of products in 2021-2022 (for each segment separately)
3.1. Dynamics of production in quantitative indicators
3.2. Dynamics of production in value indicators
3.3. Shares of manufacturers
4. Foreign trade and foreign trade (for each segment separately)
4.1. Export of snacks from Ukraine in 2021-2022 (volumes, structure, geography, shares of exporters)
4.2. Import of snacks to Ukraine in 2021-2022 (volumes, structure, geography, shares of importers)
5. The assortment of products presented on the market (construction of assortment maps to determine the saturation of market segments)
6. Price and pricing in the market
6.1. Average current prices for products
6.2. Description of factors affecting price formation, structure
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait
8.2. Need for the product
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2024.
10.3. Recommendations for market development
11. Investment attractiveness of the industry
11.1. SWOT - analysis of the market direction
11.2. PEST LE - analysis of factors affecting the market
11.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Capacity of the snack market in natural terms, 2021-2022, thousand tons
2. Structure of import of snacks to Ukraine during 2021-2022, in natural terms, tons
3. Assortment map of corn sticks
4. Assortment card of bars with sweet fillings
5. Assortment map of breakfast cereals
6. Assortment card of sweet snacks
7. Assortment map of protein bars
8. Assortment map of cereal and multi-cereal bars
9. Assortment map of popcorn
10. Average current prices for snacks, UAH. for packaging
11. The resulting table of the application of IMC in the snack market
12. Analysis of the presence of snack market operators in online communication channels
13. Analysis of activity of snack market operators in online communication channels
14. Analysis of the branding of the main operators of the snack market
15. Consumer preferences for snacks
16. Selection of influencing factors and their specific weight on the forecast model of the development of the snack market in Ukraine in 2023-2024, %
17. SWOT analysis of the snack market
18. Matrix of PEST LE analysis of factors affecting the snack market in Ukraine
19. Segmentation of market risks
20. Risk map of the snack market in Ukraine
List of graphs and charts:
1. Segmentation of the snack market by types in 2022, in natural terms, thousand tons, %
2. Market shares of the main operators of the snack market by types in 2022, in natural terms, thousand tons
3. Dynamics of snack production during 2021-2022, in natural terms, thousand tons
4. Dynamics of snack production by types during 2021-2022, in natural terms, thousand tons
5. Dynamics of snack production during 2021-2022, in value terms, billion UAH
6. Diagram 3.2.2
Dynamics of snack production by types during 2021-2022, in value terms, UAH million
7. Shares of snack producers during 2021-2022, in natural terms, tons, %
8. Dynamics of the export volume of snacks from Ukraine during 2021-2022, in natural terms, thousand tons
9. Geography of snack exports from Ukraine during 2021-2022, in natural terms, thousand tons
10. The main exporters of snacks from Ukraine during 2021-2022, in natural terms, thousand tons
11. Dynamics of the volume of imports of snacks to Ukraine during 2021-2022, in natural and value terms, thousand tons, million UAH
12. Dynamics of the volume of imports of snacks to Ukraine by types during 2021-2022, in physical and value terms
13. Geography of import of snacks to Ukraine during 2021-2022, in natural terms, tons
14. Shares of importers of snacks to Ukraine during 2021-2022, in natural terms, tons
15. Main sales channels of snacks in Ukraine
16. Forecast of dynamics of snack market capacity in Ukraine in 2023-2024, in natural terms, thousand tons
