Market research to determine the level of loyalty and brand awareness of bottled drinking water in the Zakarpattia Oblast. 2025
| Date of Preparation: | February 2025 year |
| Number of pages: | 16, Arial, 1 interval, 10 pt |
| Graphs and charts: | 13 |
| Tables: | 1 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Research methodology
2. Portrait of respondents, socio-demographic profile
3. Analysis of the level of knowledge/recognition of the brand/trademark
4. Analysis of the level and criteria of loyalty to the brand/trademark
5. Associations that a brand/trademark reminder evokes
6. The degree of consumer satisfaction with the mineral waters they consume
7. Determination of preferences of mineral water consumers, its characteristics, etc.
8. Understanding the criteria for choosing and consuming mineral waters (and their importance)
9. Assessment of the impact of promotion channels on brand awareness and recognition
10. Conclusions and recommendations for further development
Appendix 1 - Questionnaire for surveying respondents to determine brand awareness
List of Tables:
1. Assessment of brand awareness by city, number of respondents, %.
List of graphs and charts:
1. Geographical structure of the sample of respondents, % 2.
2. Age structure of the sample, % 3.
3. Gender structure of the sample, %.
4. TOP-10 brands of bottled drinking water (according to the results of the survey), several answers
5. Level of knowledge of drinking bottled water, number of respondents
6. Assessment of water consumption, %.
7. Assessment of water consumption, number of respondents
8. Assessment of the importance for consumers of the presence of minerals in water, number of respondents
9. Preferences of water consumers by type of carbonation, number of respondents
10. Preferences of water consumers by bottle volume, %.
11. Main criteria for choosing drinking water, number of respondents
12. Points of purchase of water, number of respondents
13. Rating of information sources for news and information, number of respondents
