Market research report on restaurants in Lviv. 2023 year
| Date of Preparation: | April 2023 year |
| Number of pages: | 29, Arial, 1 interval, 10 pt |
| Tables: | 14 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends (factors affecting the restaurant market in Lviv, development problems, changes from 2022)
1.2. General market indicators
1.2.1. The number of institutions at the end of 2021 and 2022
1.2.2. Structure by type of establishment and allocation of establishments of the client's target format (how many there are, how many have closed and opened)
1.2.3. Structure by district (with the selection of the target segment in the central district)
2. Main players in the Customer segment
2.1. List of the main market operators and their structuring (format, concept, location, area or number of seats, menu, prices for the main positions for comparison, analysis of advertising and reviews)
3. Analysis of the assortment in the menu of establishments (identification of general patterns and features of individual establishments)
4. Analysis of prices for the main traditional and original items, items by type (meat, fish dish)
5. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels, art component)
6. Market consumption analysis
6.1. Consumer preferences for visiting restaurants, structuring according to consumer portraits
6.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
6.3. Analysis of reviews and ratings
6.4. Analysis of blogs about restaurant culture in Lviv
7. Conclusions. Predictive indicators
7.1. Conclusions and forecast trends of market development in 2023-2025.
7.2. Recommendations for market development
7.2.1. The expediency of opening an institution of the specified format
7.2.2. Recommendations based on competitor analysis
8. Investment attractiveness of the industry
8.1. SWOT analysis of the market direction
8.2. PESTLE analysis of factors affecting the market
8.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Open institutions of the target format in Lviv for 2022-2023.
2. Structure of competing institutions by types and districts in Lviv
3. The main patterns and features of the menu of establishments as of the end of April 2023.
4. Prices in the menu of institutions as of the end of April 2023.
5. Application of Internet advertising tools on the market of establishments in Lviv
6. PR activities of the main market operators and their cooperation with mass media
7. Analysis of the presence of market operators in online communication channels
8. Analysis of the activity of market operators in online communication channels
9. Analysis of the use of sales promotion by market operators by brand
10. Analysis of the branding of the main operators
11. Rating of institutions
12. SWOT analysis of the market of modern Ukrainian cuisine establishments in Lviv
13. PESTLE analysis of factors influencing the market of modern Ukrainian cuisine establishments in Lviv
14. Map of risks in the market of modern Ukrainian cuisine establishments in Lviv
