Analysis of the cosmetics and perfumery market in Ukraine. 2024 year
| Date of Preparation: | November 2024 year |
| Number of pages: | 48, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 20 |
| Tables: | 24 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of the product, its application, description of the research methodology and classifiers)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the studied period: macro factors, the state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.3. General market indicators
1.3.1. Calculation of market capacity in 2015-9 months. 2024 (according to the formula "production + import - export") in natural terms
1.3.2. Sales volume of products on the market in monetary terms
1.4. Market segmentation and structuring (by type, origin, assessment of the shadow segment in the market)
2. Main market operators with division into Ukrainian producers and importers
2.1. List of main market operators and their structuring (general information, types of activity and specialization; product groups, brands and assortment; regional representation)
2.2. Shares of main market operators (manufacturers, including exporters and importers)
2.3. Degree of competition and risks. Factor analysis of competitors' market shares
3. Production in 2015-9 months 2024
3.1. Dynamics of production in quantitative indicators
3.2. Shares of manufacturers
4. Foreign trade and foreign economic activity
4.1. Exports of cosmetics and perfumes from Ukraine in 2015-9 months 2024 (volumes, structure, geography, shares of exporters)
4.2. Imports of cosmetics and perfumes to Ukraine in 2015-9 months 2024 (volumes, structure, geography, shares of importers)
5. Product range presented on the market (construction of assortment maps to determine the saturation of market segments)
6. Price and pricing on the market
6.1. Price segmentation of the market. Price segments and the market structure according to them.
6.2. Average current prices for products
7. Branding and advertising (analysis of competitors' positioning on the market, presence in promotion channels)
8. Analysis of consumption on the market
8.1. Quantitative characteristics of product consumption
8.2. Analysis of the Internet audience in the industry, search queries and competitor results
8.3. Degree of consumer satisfaction (review analysis)
9. Product sales channels (description and assessment of the sales structure by channels)
10. Investment attractiveness of the industry
10.1. Analysis of market opportunities and threats for further construction of SWOT analysis
10.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Building a map of risks in the market
10.3. Existing risks and barriers to entry into the market
11. Conclusions. Forecast market indicators
11.1. Conclusions and forecast market development trends
11.2. Building hypotheses for market development. Forecast market development indicators in 2024-2028
List of Tables:
1. UKTZED codes of the studied goods
2. General indicators of the cosmetics and perfumery market in 2015-2024 in Ukraine in physical terms, thousand liters, thousand tons
3. Main operators of the cosmetics market in Ukraine as of the end of 2023
4. Main manufacturers of perfumes in Ukraine as of the end of 2023
5. Shares of the largest market operators by revenue in 2023 in Ukraine in monetary terms, %
6. Main parameters of assessing the competitive environment in the market according to the M. Porter method
7. Share of the largest cosmetics manufacturers in Ukraine in 2023 of the total production volume in monetary terms, %
8. Volumes of exported products from Ukraine in 2021 - 9 months of 2024, in physical and monetary terms, thousand l, thousand tons, million UAH
9. Volumes of imported products to Ukraine in 2021 - 9 months of 2024, in kind and monetary terms, thousand l, thousand tons, million UAH
10. Geography of imports of perfumes and cosmetics to Ukraine in 2021 - 9 months of 2024, in kind, thousand l, tons
11. Shares of the largest importers of cosmetics to Ukraine in 2023, in monetary terms, million UAH, %
12. Average current prices for cosmetics and perfumes as of November 2024, UAH per unit of goods
13. Average prices for perfumery products (50 ml) by segment, as of 2024, UAH, including VAT
14. Resulting table of IMC application in the perfumery and cosmetics market in Ukraine
15. Resulting table of IMC application in the perfumery and cosmetics market in Ukraine
16. Positioning of competitors in the cosmetics market
17. Analysis of the presence of market operators in online communication channels
18. List and description of industry exhibitions for 2025
19. Online consumer queries by product name, 2023 - 1st half of 2024
20. Sales channels for the perfume and cosmetics market
21. Opportunities and threats in the perfume and cosmetics market
22. PESTLE - analysis of the perfume and cosmetics market in Ukraine
23. Market risk segmentation
24. Risk map for the feed and premix market in Ukraine
List of graphs and charts:
1. Dynamics of the perfume market capacity in Ukraine in 2015-9 months 2024, in terms of volume, thousand liters
2. Dynamics of the cosmetics market capacity in Ukraine in 2015-9 months 2024, in terms of volume, thousand tons
3. Estimated sales volume of perfumes and cosmetics in monetary terms, UAH million
4. Estimated retail sales volume of perfumes in monetary terms in 2021-2024, UAH million
5. Estimated share of perfume sales of major retail companies in monetary terms for 2023, %, UAH million
6. Dynamics of perfume production in 2015-2024 in Ukraine in terms of volume, thousand l
7. Dynamics of cosmetics production in 2015-2024 in Ukraine in terms of volume, thousand tons
8. Dynamics of perfume exports from Ukraine in 2015-9 months of 2024, in terms of volume, thousand l
9. Dynamics of perfume exports from Ukraine in 2015-9 months of 2024, in terms of money, million UAH
10. Dynamics of cosmetics exports from Ukraine in 2015-9 months of 2024, in terms of volume, thousand tons
11. Dynamics of cosmetics exports from Ukraine in 2015-9 months of 2024, in terms of money, million UAH
12. Geography of perfume exports from Ukraine in 2021-9 months of 2024, in kind, %
13. Geography of cosmetics exports from Ukraine in 2021- 9 months 2024, in kind, %
14. Dynamics of perfume imports to Ukraine in 2015- 9 months 2024, in kind, thousand liters
15. Dynamics of perfume imports to Ukraine in 2015- 9 months 2024, in money terms, million UAH
16. Dynamics of cosmetics imports to Ukraine in 2015- 9 months 2024, in kind, thousand tons
17. Dynamics of cosmetics imports to Ukraine in 2015- 9 months 2024, in monetary terms, UAH million
18. Average annual exchange rate of the US dollar, 2015- 9 months 2024, UAH
19. Forecast of the capacity of the perfume market in Ukraine for 2024-2028 in monetary terms, UAH million
20. Forecast of the capacity of the cosmetics market in Ukraine for 2024-2028 in monetary terms, UAH million
