Analysis of the ready meals market in Ukraine. 2023-2024
| Date of Preparation: | April 2025 year |
| Number of pages: | 30, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 8 |
| Tables: | 13 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
Research objectives and methods
1. General market characteristics
1.1. Analysis of market development trends: features, influencing factors, development problems
1.2. General market indicators: sales volume of products on the market in monetary terms by category
2. Main market operators: manufacturers, retail chains, cooking
2.1. List of main market operators and their structuring (general information, types of activity and specialization; product groups, brands and assortment; regional representation, sales channels)
2.2. Shares of main market operators (estimation)
3. Product range presented on the market in segments of ready-to-cook and consume dishes
4. Price and pricing on the market
4.1. Average current prices for products by segments
4.2. Determination of factors influencing price formation and their structure
5. Branding and advertising: analysis of competitors' positioning on the market, presence in promotion channels
6. Analysis of consumption on the market
6.1. Consumer preferences for the product, consumer portrait
6.2. Analysis of the Internet audience in the industry, search queries and competitor results
6.3. Consumption in the B2G sector. Analysis of public tender procurement: volumes, structure by regions, organizers and participants
6.4. Degree of consumer satisfaction (review analysis)
7. Investment attractiveness of the industry
7.1. SWOT analysis of the market direction
7.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence
7.3. Existing risks and barriers to entry into the market
8. Conclusions. Forecast market indicators
8.1. Conclusions and forecast trends in market development
8.2. Building hypotheses for market development. Forecast market development indicators in 2025-2027
8.3. Recommendations for market development
List of Tables:
1. Comparative characteristics of ready-to-eat and ready-to-eat meals of the RTE and RTC categories
2. Structure and dynamics of the shares of the main market operators in monetary terms, %
3. Structure of the range of ready-to-eat meals by categories and number of offers presented by online market operators
4. Average current prices for ready-to-eat meals in Ukraine by categories, UAH/kg (including VAT)
5. Characteristics of the presence of market operators in promotion channels (number of likes, posts, subscribers, frequency of publications)
6. Portrait of the consumer in the ready-to-eat meals market in Ukraine
7. List of the most popular queries related to the ready-to-eat meals market in Ukraine, as of March 2025
8. List of the most popular queries related to TMs and brands of ready-to-eat meals in Ukraine, as of March 2025
9. List of the most popular queries related to competitors in the ready-to-eat meals market in Ukraine, as of March 2025
10. SWOT analysis of the ready-made culinary market in Ukraine
11. PEST LE – analysis of factors influencing the ready-made culinary market in Ukraine
12. Segmentation of market risks by degree of impact and probability
13. Risk map of the ready-made culinary market in Ukraine
List of graphs and charts:
1. Dynamics of sales volumes of ready-made culinary dishes in Ukraine for 2023-2024, UAH million
2. Dynamics and structure of sales volumes of ready-made culinary dishes in Ukraine for 2023-2024, UAH million
3. Structure of operators of the ready-made culinary dishes market in Ukraine by the number of offers
4. Dynamics of government procurement volumes in value terms in 2023-2025, UAH thousand
5. Structure of government procurement by regions in value terms in 2024, %
6. Structure of government procurement by organizers in value terms in 2024, %
7. Structure of government procurement by winners in value terms in 2024, %
8. Forecast indicators of the market of ready-made culinary dishes in Ukraine in 2025-2027, UAH million
