Analysis of the hotel softness market in Bodrum. 2024 year
| Date of Preparation: | November 2024 year |
| Number of pages: | 57, Arial, 1 interval, 10 pt |
| Graphs and charts: | 4 |
| Tables: | 15 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Zagalny characteristic of the hotel market of Bodrum
1.1. Analysis of trends in the development of the hotel market in 2021 - 2024, factors that should be poured into the market, problems and changes in development.
1.2. Significance of Bodrum on the tourist map in Turkey
1.3. Segmentation and structure of the market (types/classes of hotels)
1.4. Assessment of market capacity (number of hotels, light meals, revenue/for data availability)
1.5. Technologies that are being promoted on the market (traditional, obvious and innovative, as they want to position themselves as such)
1.6. Main trends in the market and hotel services
2. Analysis of location and availability
2.1. Analysis of the location of the new hotel complex
2.2. Accessibility to transport (airports, roads)
2.3. Proximity to tourist attractions and infrastructure
3. Competitor analysis
3.1. Main market trends, short information about them
3.2. Identification of new hotel complexes put into operation over the past three years. Analysis of the concept and positioning
3.3. Structuring of graves (for segments, specialization, for expansion - depending on the location of the new object)
3.4. Analysis of the level of competition. Strengths and weaknesses of competitors
4. Price and pricing on the market
4.1. Average prices for hotel accommodation
4.2. Influx of seasonality on prices. Description of factors that are included in pricing
5. Survival analysis
5.1. Portrait of a companion, characteristics of behavior and companionship
5.2. Seasonality
5.3. Analysis of the Internet audience on the market (analysis of queries and searches of competitors) and populace (dynamics and forecast of queries)
5.4. Trends in tourist flow (domestic and international)
6. Economic and regulatory officials
6.1. The influx of the economic and political situation on the tourism market
7. Investment profitability of galusa
7.1. SWOT analysis of the market directly
7.2. PESTLE analysis of officials who are pouring into the market
7.3. Riziki and bar'eri for entering the market
8. Visnovok. Market development forecasts
8.1. Visnovki and forecast for the development of the market
8.2. Trends that may affect the sphere of hotel services in the coming years 2024-2027.
List of Tables:
1. Structure of the tourist market
2. The amount and amount spent on tourism of the arriving communities in Turechchyna by month, for 2021-FY 2024, US dollars, amount
3. Relocation of the most popular 5* hotels in Bodrum according to booking and travel agency websites for the month of 2024.
4. Structure of tourists on the tourism business market
5. Analysis of the level of competition, a description of the strengths and weaknesses of the key drivers in the five-star hotel segment in Bodrum
6. Proposition price in hotels 5* per night, based on June 2024, dollars. USA
7. Average prices in hotels 5* per night in Bodrum, based on 2024, USD. USA
8. Average hotel prices 5* per night in Bodrum, as of the end of 2024, USD. USA
9. Characteristics of the main types of hotel guests
10. Number of trips and overnight stays of internal guests during the trip to Turechchyn, as of 2021, thousand individuals
11. Residents of Turkey for the travel route, camp for the 2021st quarter of 2024, especially
12. SWOT - analysis of the tourism business and hotel services in Gulluk, Turechchina
13. SWOT - analysis of the tourism business hotel services in Bodrum, Turkey
14. PESTLE analysis of the hotel business market in Bodrum, Turkey
15. Map of the risks of the tourism business market in Bodrum
List of graphs and charts:
1. Income from tourism in Turechchyna, the country for 2021-FY 2024, US dollars
2. Frequency of drinks for repairs in Bodrum by region, for the period of autumn 2023-spring 2024, %
3. Dynamics of the number of drinks of the TOP 10 competitors in Bodrum, for the period of July 2023-Spring 2024.
4. The foreign part of the residents of Turkey for the travel method, the camp for the 2021st quarter of 2024.
