Market research report on elite women's underwear in Ukraine, Europe and the USA. 2024 year
| Date of Preparation: | December 2024 year |
| Number of pages: | 95, Arial, 1 spacing, 10 points |
| Graphs and charts: | 22 |
| Tables: | 26 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
- This report can be updated and customized based on your business goals; you can also purchase part of report (no less than 50%) at a more affordable price
- Failed to find your market research report? - contact us
- You can also order feasibility study and business plan for your business idea
Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of the product, price ranges, description of the research methodology and classifiers)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the studied period: consumer income level, trends in gifts and clothing/underwear, other trends)
1.3. General market indicators. Estimation of sales volumes in the markets (Ukraine, European countries)
1.3.1. In quantity;
1.3.2. In monetary terms;
1.4. Market segmentation and structuring (share by type of underwear, share of sets, share of the high price segment)
2. Main market operators (manufacturers and brands of luxury underwear, retail chains of luxury underwear)
2.1. List of main market operators and their structuring
- general information about the company, types of activity and specialization, country of production;
- product groups, brands and assortment;
- presence in countries and sales channels, presence format (own offline stores, online stores, sales in multi-brand networks)
- promotion features (product placement, direct advertising, video, online) - analysis of quantitative presence and format of advertising materials.
- Production and sales volumes - according to information availability
2.2. Shares of major operators (estimation for Ukraine, Europe as a whole and the USA)
3. Foreign trade in the market
3.1. Export of luxury women's underwear from Ukraine in 2021-2024 (volumes, structure, geography, shares of exporters)
3.2. Import of luxury women's underwear to Ukraine in 2021-2024 (volumes, structure, geography, shares of importers)
4. Product range presented on the market (construction of assortment maps to determine the saturation of market segments by prices, colors, materials and formats)
5. Price and pricing on the market
5.1. Average current product prices
5.2. Product pricing models
6. Branding and advertising (analysis of competitors' positioning on the market, presence in promotion channels) - comparative analysis, common and distinctive features
7. Consumption analysis on the market
7.1. Quantitative characteristics of consumption (determination of the potential number of consumers and frequency of consumption)
7.2. Analysis of the frequency of purchase of luxury underwear (content analysis)
7.3. Analysis of the Internet audience in the industry, search queries and competitor results
7.4. Comparison of consumption by the studied European countries
8. Investment attractiveness of the industry
8.1. Analysis of market opportunities and threats for further construction of SWOT analysis
8.2. Existing risks and barriers to market entry
9. Conclusions. Forecast market indicators
9.1. Conclusions and forecast market development trends
9.2. Construction of market development hypotheses. Forecast market development indicators in 2024-2028
9.3. Recommendations for market development
- Feasibility of exit
- Optimal promotion channels and estimation of indicative budgets
- Recommendations for product groups and other brand components
List of Tables:
1. General indicators of the luxury women's underwear market in Ukraine, as of 2021-9 months of 2024, UAH million, %
2. Main players in the luxury underwear market of Ukraine, Europe and the USA
3. Share of the main operators of the women's underwear market in the luxury quality segment, as of 2021-2023, in monetary terms, USD thousand, %
4. General indicators of exports from Ukraine in 2021-9 months of 2024, UAH million, %
5. Geography of exports of luxury women's underwear from Ukraine in 2022-9 months of 2024, in monetary terms, UAH thousand.
6. Structure of exports of elite women's underwear from Ukraine by type and company in 2022-9 months of 2024, in physical terms, pieces
7. Structure of exports of elite women's underwear from Ukraine by type and company in 2022-9 months of 2024, in monetary terms, thousand UAH
8. General indicators of imports of women's underwear into Ukraine, for 2021-2023, in monetary terms (mln UAH) and in kind (tons), %
9. Volume and share of imports of elite women's underwear into Ukraine in 2021-9 months of 2024, in monetary terms, mln UAH, %
10. Structure of imports of elite women's underwear from Ukraine by types and companies in 2021-9 months of 2024, in kind, number of pieces
11. Structure of imports of elite women's underwear from Ukraine by types and companies in 2022-9 months of 2024, in monetary terms, thousand UAH
12. Assortment map of products presented on the market of elite women's underwear in Ukraine
13. Average current prices for Ukrainian brands, November 2024
14. Average current prices for European and US brands, November 2024
15. Use of advertising channels in the market of elite women's underwear among the main operators of Ukrainian brands, November 2024
16. Use of advertising channels in the market of elite women's underwear among the main operators of Ukrainian brands, November 2024
17. Use of advertising channels in the market of elite women's underwear among the main operators of European brands, November 2024
18. Use of advertising channels in the market of elite women's underwear among the main operators of European brands, November 2024
19. Use of advertising channels in the market of elite women's underwear among the main operators of US brands, November 2024
20. Use of advertising channels in the market of elite women's underwear underwear among major US brand operators, November 2024
21. Analysis of the activity of operators of the luxury underwear market in Ukraine, Europe and the USA in online communication channels, November 2024
22. Analysis of the positioning of competitors in the luxury underwear market in Ukraine, Europe and the USA, November 2024
23. Analysis of the common and distinctive features of competitors in the luxury underwear market in Ukraine, Europe and the USA, November 2024
24. Portrait of the luxury underwear consumer
25. SWOT analysis of the luxury underwear market
26. Hypotheses for the development of the luxury underwear market in Ukraine
List of graphs and charts:
1. Dynamics of exports of luxury women's underwear from Ukraine in 2021-9 months of 2024 in monetary and in-kind terms, UAH million, pcs.
2. Dynamics of imports of elite women's underwear to Ukraine in 2021-9 months of 2024, in monetary terms, UAH million
3. Dynamics of imports of elite women's underwear to Ukraine in 2021-9 months of 2024, in physical terms, number of pieces, %
4. Geography of imports of elite women's underwear from Ukraine in 2021-9 months of 2024, in monetary terms, UAH thousand
5. Dynamics of queries for word combinations in Ukraine for November 2022-October 2024, in physical terms, number of queries per month
6. Geography of queries for word combinations in Ukraine for November 2022-October 2024, %
7. Comparative dynamics of queries for word combinations in Ukraine for November 2021-November 2024, in natural terms, number of requests per month
8. Average monthly dynamics of requests for Ukrainian brands in Ukraine for November 2022-October 2024, in natural terms, average number of requests per month
9. Dynamics of requests for Ukrainian brands in Ukraine for November 2022-October 2024, in natural terms, number of requests per month
10. Geography of requests for Ukrainian brands in Ukraine for November 2022-October 2024, %
11. Dynamics of requests for European brands in Ukraine for November 2022-October 2024, in natural terms, number of requests per month
12. Dynamics of requests for word combinations in Europe for November 2022-October 2024, in terms of volume, number of requests per month
13. Geography of queries for word combinations in Europe for November 2022-October 2024, %
14. Dynamics of queries for European brands in Europe for November 2022-October 2024, in terms of volume, number of requests per month
15. Dynamics of queries for Ukrainian brands in Europe for November 2022-October 2024, in terms of volume, number of requests per month
16. Dynamics of queries for US brands in Europe for November 2022-October 2024, in terms of volume, number of requests per month
17. Dynamics of queries for word combinations in the USA for November 2022-October 2024 , in terms of volume, number of requests per month
18. Geography of queries by word combinations in the USA for November 2022-October 2024, %
19. Dynamics of queries for US brands in the USA for November 2022-October 2024, in terms of volume, number of requests per month
20. Dynamics of queries for European brands in the USA for November 2022-October 2024, in terms of volume, number of requests per month
21. Dynamics of queries for Ukrainian brands in the USA for November 2022-October 2024, in terms of volume, number of requests per month
22. Forecast indicators of the luxury women's underwear market in Ukraine for 2024-2028, UAH million,
