Market research of CRM and ERP systems in Ukraine. 2023-2024
| Date of Preparation: | March 2025 year |
| Number of pages: | 45, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 19 |
| Tables: | 16 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1 Analysis of market development trends (factors influencing the market and their manifestation during the studied period: Macro factors, state of related industries, changes in consumer behavior; problems and prerequisites for development)
1.2 General market indicators. Calculation of system sales volume in 2023-2024
2. Analysis of competitors
2.1 List of main market operators and their structuring
2.2 Market shares of main market operators
3. Product range presented on the market
4. Price and pricing on the market
5. Branding and advertising (positioning of competitors, presence in promotion channels)
6. Analysis of potential consumers
6.1 Number of potential consumers of products
6.2 Analysis of the Internet audience in the industry, search queries and competitor results
6.3 Consumption in the B2G sector. Analysis of public tender procurement (volumes, structure by region, organizers and participants)
7. Investment attractiveness of the industry
7.1 Analysis of market opportunities and threats for further construction of SWOT analysis
7.2 PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence
7.3 Existing risks and barriers to market entry
10.4. Existing risks and barriers to market entry
8. Conclusions. Forecast market indicators
8.1 Conclusions and forecast market development trends
8.2 Construction of market development hypotheses. Forecast market development indicators in 2025-2026
8.3 Recommendations for market development
List of Tables:
1. Product range of the main market operators
2. Functional capabilities of the studied ERP systems
3. Prices for available services of accounting and HR systems as of February 2024, UAH including VAT
4. Prices for ERP systems for government procurement in 2024, thousand UAH UAH (excluding VAT)
5. Analysis of the presence of companies in online communication channels (promotion)
6. Analysis of the activity of companies in online communication channels
7. Total number of enterprises in Ukraine by size in 2020-2023, units
8. Number of large, medium and small enterprises by type of activity as of 2023, units
9. Profitability of operating activities by types of economic activity in 2024, %
10. Capital investments in software and databases by main types of economic activity in 2023-9 months 2024, thousand UAH
11. Investment in electronic systems by direction, %
12. TOP-20 executors of state orders for the studied products, UAH million
13. The largest organizers of state procurement of the studied products in 2023-2024, UAH million
14. Opportunities and threats for the market
15. PEST LE - market analysis
16. Map of risks in the market
List of graphs and charts:
1. Nominal GDP of Ukraine in 2019-2024, in dollar terms, billion dollars
2. Foreign trade in goods of Ukraine in 2020-2024, billion dollars
3. Average annual exchange rate of hryvnia to dollar and euro in 2019-2024, UAH/dollar, UAH/euro
4. GDP deflator in 2019-2024*, annual %
5. Market capacity of ERP systems and accounting and personnel accounting systems in Ukraine in 2022-2024, million UAH
6. Share of main ERP systems (companies) in Ukraine in 2024, in monetary terms, %
7. Share of main accounting and personnel accounting systems in Ukraine in 2024, in monetary terms, %
8. Geography of location of enterprises (excluding individual entrepreneurs) by legal address as of 2023, number enterprises, %
9. Share of product sales by enterprise size in Ukraine in 2021-2023, UAH, %
10. Net profit (loss) by enterprise size in 2021-2023, UAH billion
11. Capital investments in software and databases in 2020-9 months. 2024, UAH billion
12. Structure of respondent enterprises by type of activity, %
13. Geography of search queries for accounting and ERP systems in Ukraine in 2024, %
14. Dynamics of search queries for the 1C service in 2021-2024, thousand queries
15. Dynamics of search queries for the main products under study in 2021-2024, thousand queries
16. Share of products by search queries in the second half of 2024, thousand requests, %
17. Volume of government procurement of the studied products in Ukraine in 2021-2024, thousand UAH
18. Geography of government orders by legal address of customers in Ukraine in 2024, %
19. Capacity of the Ukrainian market of the studied systems in 2022-2026*, in monetary terms, million UAH
