Market research report on canned food market in Ukraine. 2024 year
| Date of Preparation: | May 2024 year |
| Number of pages: | 38, Arial, 1 spacing, 10 pt |
| Graphs and charts: | 12 |
| Tables: | 51 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market (introductory paragraph with a description of the product, its use and codes according to classifiers and methodologies)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the study period: macro factors, the state of related industries and suppliers, changes in consumer behavior, problems and prerequisites for development)
1.3. General market indicators, calculation of the market capacity in 2023 (production + imports - exports, estimation of sales in retail)
1.4. Market segmentation and structuring (by sales channels, by types of canned food, share of domestic products)
2. Key market operators (producers and importers)
2.1. List of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment; regional representation)
2.2. Market shares of the main market operators
2.4. Degree of competition and risks. Factor analysis of competitors' market shares
3. Production of products in 2021-9 months. 2023
3.1. Market shares of manufacturers
4. Foreign trade and foreign economic activity
4.1 Exports of canned food from Ukraine in 2023 (volumes, structure, geography, shares of exporters)
4.2. Imports of canned food to Ukraine in 2023 (volumes, structure, geography, shares of importers)
5. The range of products presented on the market (construction of assortment maps (by main characteristics (type, taste, packaging))
6. Price and pricing in the market
6.1. Purchase prices in retail
6.2. Average current prices for products
6.3. Description of factors influencing price formation
7. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
8. Analysis of consumption in the market
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Forecast indicators of the market
10.1. Conclusions and forecast trends in market development
10.2. Building hypotheses of market development. Forecast indicators of market development in 2024-2025.
10.3. Recommendations for market development
11. Investment attractiveness of the industry
11.1. Analysis of threats and opportunities in the market
11.2. PESTLE - analysis of factors influencing the market and assessment of the probability and degree of their impact
11.3. Existing risks and barriers to market entry.
List of Tables:
1. Capacity of the canned vegetable market in physical terms, thousand tons
2. Market capacity of canned fruit in physical terms, thousand tons
3. Market capacity of canned meat in physical terms, thousand tons
4. Assortment and trademarks of the Company 1
5. Assortment and trademarks of Company 2
6. Assortment and trademarks of the Company 3
7. Assortment and trademarks of the Company 4
8. Assortment and trademarks of the Company 5
9. Assortment and trademarks of the Company 6
10. Assortment and trademarks of the Company 7
11. Assortment and trademarks of the Company 8
12. Assortment and trademarks of the Company 9
13. Assortment and trademarks of the Company 10
14. Assortment and trademarks of the Company 11
15. Assortment and trademarks of the Company 12
16. Assortment and trademarks of the Company 13
17. Interpretation of the Herfindahl-Hirschman index
18. Export volumes of canned food by type in terms of value and quantity
19. Export volumes of canned fruit by geography and exporters in terms of value and quantity
20. Exports of canned vegetables by geography in terms of value and quantity
21. Exports of canned meat by geography and exporters in terms of value and quantity
22. Export volumes of canned food by type in terms of value and quantity
23. Imports of canned fruit by geography and exporters in terms of value and quantity
24. Imports of canned vegetables by geography and exporters in terms of value and quantity
25. Imports of canned meat by geography and exporters in terms of value and quantity
26. The range of products available on the market
27. Purchase prices for canned fruits and vegetables, UAH, including VAT (prices at which goods are purchased in stores)
28. Average price for canned fruit by type, UAH, including VAT
29. Average price of canned vegetables by type, UAH, including VAT
30. Average price of canned meat by type, UAH, including VAT
31. Results table of IMC application in the canned food market
32. Results table of the IMC application in the canning market
33. Use of the main advertising channels in the studied markets by operators
34. Analysis of the presence of market operators in online communication channels
35. Analysis of market operators' activity in online communication channels
36. Analysis of branding of the main market operators
37. Use of the main advertising channels in the canned vegetables market by operators
38. Comparative table of the use of Internet advertising tools in the market of canned vegetables by brands
39. Comparative table of the use of Internet advertising tools in the market of canned vegetables by brands
40. PR-activities of the main market operators and their cooperation with the media
41. Analysis of the presence of market operators in online communication channels
42. Analysis of market operators' activity in online communication channels
43. Analysis of branding of the main market operators
44. List and description of industry exhibitions and their participants
45. Use of the main advertising channels in the studied markets by operators
46. Comparative table of the use of online advertising tools in the canned vegetable market by brand
47. PR-activities of the main market operators and their cooperation with the media
48. Analysis of the presence of market operators in online communication channels
49. Analysis of market operators' activity in online communication channels
50. Analysis of branding of the main market operators
51. PEST LE - market analysis
List of graphs and charts:
1. Market segmentation by product groups, in value terms, %
2. Market segmentation by origin, in physical terms, %
3. Market shares of the main operators of canned vegetables in retail
4. Market shares of major canned fruit operators by product category
5. Market shares of the main operators of canned vegetables by product category
6. Market shares of the main operators of canned vegetables by product category
7. Key factors influencing the choice of canned food in Ukraine
8. Structure of sales of canned vegetables by channels, %
9. Structure of sales of canned fruit by channels,%
10. Structure of sales of canned meat by channels,%
11. End points of sales channels, distributed by sales shares %
12. Sales channels for canned meat in Ukraine in the B2C segment
