Market research report on export potential of vodka in Ukraine. 2023 year
| Date of Preparation: | February 2023 year |
| Number of pages: | 40, Arial, 1 interval, 10 pt |
| Graphs and charts: | 11 |
| Tables: | 17 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the vodka market in Ukraine and the state of export
1.1. Analysis of market development trends (factors of influence, development problems) - from the point of view of internal competition and consumption of vodka in European countries
1.2. General market indicators in 2019-2022.
1.2.1. The size of the Ukrainian market (production + import - export)
1.2.2. Consumption in European countries (total and per capita)
1.3. Market segmentation and structuring of Ukraine (by price segments, share of products sent for export) and Europe (share of imports, share of Ukrainian vodka in consumption)
2. State regulation of the industry. Peculiarities of export of alcoholic beverages (certification, duties, excises)
3. Main market operators (manufacturers whose products are or can be export-oriented)
3.1. List of the main market operators and their structuring
3.2. Market shares of the main operators
4. Production of products in 2019-2022.
4.1. Dynamics of production in quantitative indicators
4.2. Dynamics of production in value indicators
4.3. Shares of manufacturers by segment
5. Foreign trade and foreign trade
5.1. Export of vodka from Ukraine in 2019-2022
5.1.1. Volumes and structure by segments and brands
5.1.2. Geography of exports in general and by brands
5.1.3. Shares of exporters
5.2. Import of vodka to EU countries (TOP-5 by consumption volumes) in 2019-2021.
5.2.1. Volumes in kind and monetary indicators
5.2.2. Geography of consumption of imported vodka
5.2.3. Selection of the most popular foreign brands in the countries
6. The range of products presented on the market (construction of assortment maps to determine the saturation of market segments by bottle capacity, presence of additives, other criteria)
7. Price and pricing in the market
7.1. Analysis of vodka pricing in the TOP-5 European countries by consumption (excise duties, customs duties, other taxes)
7.2. Average current prices for vodka in the main segments
7.3. Potential value of existing Ukrainian vodka brands in the studied countries
8. Branding and advertising (analysis of the positioning of competitors in the markets, presence in promotion channels)
9. Market consumption analysis
9.1. Consumer preferences for the product, consumer portrait
9.2. Analysis of the structure of alcohol consumption in the studied countries and the specifics of vodka consumption
9.3. Analysis of consumer feedback
9.4. Analysis of the format of support by the country of Ukraine and the possibility of selling Ukrainian products to form the initial level of recognition of Ukrainian brands
10. Product sales channels (description and assessment of sales structure by channels, availability of specific channels)
11. Conclusions. Predictive indicators
11.1. Conclusions and forecast trends in the development of the vodka market in Ukraine and the studied European countries
11.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2025
11.3. Recommendations for market development
11.3.1. Expediency of launching export activities
11.3.2. Optimal countries for exit
11.3.3. Optimal format (contract production / distribution of existing brands)
12. Investment attractiveness of the industry
12.1. SWOT analysis of Ukrainian vodka on European markets (conceptual)
12.2. PESTLE analysis of factors affecting the market
12.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Market capacity in natural terms in 2019-2022, tons
2. Market capacity in terms of value in 2019-2022, thousands of dollars
3. Analysis of the most promising vodka markets for entry
4. Vodka export volume, 2019-2022, in physical and monetary terms
5. Export volume of vodka of Ukrainian origin, 2022, tons
6. Geography of exports by product volume, 2019-2022, %
7. Geography of exports of individual brands, 2022, %
8. Vodka import volume in natural terms, 2020-2021, tons
9. Volume of vodka imports in monetary terms, 2020-2021, thousands of dollars.
10. Vodka assortment matrix by country, 2023, number of offers
11. The amount of taxes on ethyl alcohol in European countries, 2023, per head* of absolute alcohol
12. Average current prices for vodka in selected EU countries, 2023, euro/bottle
13. The cost of Nemiroff vodka in the studied countries
14. Forecast indicators of the vodka market in the world for 2023-2025, in terms of value, billion dollars.
15. SWOT analysis of Ukrainian vodka representation on European markets
16. PESTLE analysis of factors affecting the vodka market
17. Map of risks for Ukrainian vodka on the market in European countries
List of graphs and charts:
1. Dynamics of the share of vodka exports in production in Ukraine, 2022
2. Dynamics of vodka imports from Ukraine to EU countries, 2019-2021
3. Shares of the main producers of vodka in 2021-2022, tons
4. Shares of the main importers by the number of imported products, 2022, %
5. Dynamics of vodka production in quantitative terms in Ukraine, 2019-2022, tons
6. Dynamics of vodka production in value terms in Ukraine, 2019-2022, thousand USD
7. Market shares of Ukrainian vodka market producers by price segments, 2021, in liters
8. Structure of brands among vodka exports from Ukraine, 2022.
9. Structure of export segments of the studied goods, 2022, %
10. Main exporters by product volume, 2022, %
11. Geography of consumption of imported vodka by product volume, 2021
