Media planning

Our more than 10-year experience guarantees that you will obtain a proficient media strategy with further implementation.

Media planning goal is an opportunity to use funds allocated for company’s product promotion in an orderly and efficient manner. For you, we will make an individual non-templated solution to select an efficient media vehicle (TV, printed press, radio, outdoor advertising, Internet).    

What are the media planning elements:

• media-analysis;
• media-strategy;
• media-company;
• media place buying;
• management with possible timely corrections.   

  As a result, you will get media plan with indicated:

• cost;
• date, time;
• material;
• channel.

1) Marketing research: 
   1.1 Market; 
   1.2 Competitors monitoring.
Midline recommendations

2) Marketing audit: 
Express-analysis,  indoor / outdoor advertising

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1 year;
   3.2 Description of the 1^st available advertising maneuver (earlier selected from options);
   3.3 One promotion option with a budget.

4) Media planning (short-term)

5) Marketing expert consultation 
(not more than 3 hours)

• Work with ads agencies, internet studios and internet sites*
     • Organization of advertising by mass media means*
     • Organization of participation in exhibitions*

1) Marketing research:
   1.1 Market;
   1.2 Competitors;
   1.3 Product;
   1.4 Price;
   1.5 Information environment;
   1.6 Consumers (200 respondents);
   1.7 SWOT- analysis (company);
Midline recommendations

2) Marketing audit
   2.1 Mass media;
   2.2 Indoor advertising
   2.3 Outdoor advertising.

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1 year;
   3.2 Description of up to 2 available advertising maneuvers;
   3.3 Two promotion options with various budgets;

4) Media planning

5) Marketing expert consultation  (up to 7 hours)

• Preparation of presentations*
     • Copyright, journalism, production of advertising and information texts, articles*
     • Work with ads agencies, internet studios and internet sites*
     • Organization of advertisement by mass media means*
     • Organization of participation in exhibitions*

1) Marketing research: 
   1.1 Market;
   1.2 Competitors;
   1.3 Product;
   1.4 Price;
   1.5 Information environment;
   1.6 Consumers (200 respondents)
   1.7 Merchandise flow (up to 3 nearest competitros).
   1.8 Field (trip around Ukraine).
   1.9 SWOT- analysis (company)
Midline recommendations

2) Marketing audit:
   2.1 Mass media;
   2.2 Indoor advertising; 
   2.3 Outdoor advertising;
   2.4 Social networks/Site

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1-2 years;
   3.2 Description of 2-3 available advertising maneuvers;
   3.3 2-3 promotion options with various budgets.

4) Brand book:
   4.1 Naming;
   4.2 Logo design;
   4.3 Identity colours;
   4.4 Company typeface;
   4.5 Promotional products based on customer preference (2 items).

5) Media planning (with interim corrections not more than one time per quarter)

6) Marketing expert consultation  (up to 14 hours)

7) Marketing follow-up support:
   6.1 Package «Start-Up»;
   6.2 Package «Start-Up and Commissioning»; 
   6.3 Package «Implementation».

   • Work with ads agencies, internet studios and internet sites*
   • Organization of advertising by mass media means*
   • Organization of participation in exhibitions*

To order market analysis or another services, or to purchase a published project, please contact us via
 info@pro-consulting.ua or +38 (044) 233-34-32