Market research report on wine in Ukraine. 2024 year
| Date of Preparation: | January 2024 year |
| Number of pages: | 32, Arial, 1 interval, 10 pt |
| Graphs and charts: | 5 |
| Tables: | 41 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Market trends in the consumption of imported wine in Ukraine (based on the analysis of import dynamics and content analysis)
1.2. General market indicators
1.2.1. Volumes in physical and monetary terms
1.2.2. Share of imports and local production
1.2.3. Structure by product type (white/red, still/sparkling/vermouth, dry/semi-sweet)
1.2.4. Breakdown by country of origin and type of wine, if available
2.1. List of major market operators and their structure (product and price segments, regional presence, format of work, promotion features (if available, staff size))
2.1.1. Retail in general
2.1.2. Professional stores
2.1.3. Online players
2.2. Market shares of the main market operators (for own imports - import volumes, for retail - estimates)
3. Assortment and pricing in the market (number of SKUs by price and product segments, countries) - by assortment
4. Consumers and their preferences, changes in consumer preferences
5. Advertising and branding; what communication channels are used, assessment of the share of promo in the sales structure
List of Tables:
1. Capacity of the wine market in Ukraine, in physical terms, mln liters
2. Capacity of the wine market in Ukraine, in monetary terms, mln USD
3. Local production and the share of imports in the wine market in Ukraine, in physical terms, mln liters
4. Dynamics of changes in the consumption of imported wines by geography in Ukraine, 2021-2023, thousand liters, %.
5. Dynamics of changes in the consumption of imported wines by varieties in Ukraine, 2021-2023, thousand liters, %
6. Legal information about the company 1
7. Main product and price segments of the company 1
8. Legal information about the company 2
9. Main product and price segments of the company 2
10. Legal information about the company 3
11. Main product and price segments of the company 3
12. Legal information on the company 4
13. Main product and price segments of the company 4
14. Legal information on the company 5
15. Main product and price segments of the company 5
16. Legal information on the company 6
17. Main product and price segments of the company 6
18. Legal information on the company 7
19. Main product and price segments of the company 7
20. Legal information on the company 8
21. Main product and price segments of the company 8
22. Legal information on the company 9
23. Main product and price segments of the company 9
24. Legal information on the company 10
25. Main product and price segments of the company 10
26. Legal information on the company 11
27. Main product and price segments of the company 11
28. Legal information on the company 12
29. main product and price segments of the company 12
30. Legal information on the company 13
31. main product and price segments of the company 13
32. Legal information on the company 14
33. main product and price segments of the company 14
34. Own import of wines and vermouth of the main wine market players to Ukraine in 2023 and their income for 2022, l, billion UAH
35. Shares of the largest wine importers to Ukraine for 11 months of 2023, thousand liters
36. Assortment of wine product offerings on the marketplace by type, SKYU
37. Assortment of wine product offerings on the marketplace by country, SKY
38. Assortment of wine product offerings on the marketplace by price offer, UAH, SKYU
39. The best brands of domestic and imported wine according to Ukrainian consumers in 2022
40. Results table for the use of IMC in the wine market
41. Use of advertising channels in the wine market among major operators in 2023
List of graphs and charts:
1. Structure of wine imports, in physical terms in 2023, %.
2. Structure of wine imports by flavors, in physical terms in 2023, %.
3. Structure of wine exports, in physical terms in 2023, %.
4. Import volumes for retail of the largest wine importers in Ukraine, in 2023, %.
5. Use of advertising channels before and after February 24, 2022, % of companies
