Market research report on low-alcohol beverages in Ukraine. 2024 year
| Date of Preparation: | July 2024 year |
| Number of pages: | 37, Arial, 1 interval, 10 pt |
| Graphs and charts: | 12 |
| Tables: | 35 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of quality limits, research methodologies, codes according to classifiers)
1.2. Analysis of market development trends (factors affecting the market and their manifestation during the researched period: macro factors, the state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.3. General market indicators, calculation of market capacity in 2021-2023 (production + import - export)
1.4. Evaluation of the shadow segment in the market (through interviews with market participants or through the construction of analytical models)
1.5. Market segmentation and structuring (by species, origin, regions)
1.6. Raw material base, production technology
2. State regulation of the industry
2.1. Main laws regulating the industry (list, brief summary and features of laws and licenses)
2.2. Taxes and fees in the market (general business taxation; import and export duties, plans for their change (if available))
2.3. Peculiarities of public procurement (general principles and conditions)
3. Main market operators (manufacturers and importers)
3.1. The list of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment; regional representation)
3.2. Market shares of the main market operators (manufacturers including exports and importers)
3.3. Degree of competition and risks. Factor analysis of competitors' market shares
4. Production of products in 2021-2023.
4.1. Dynamics of production in quantitative indicators
4.2. Dynamics of production in value indicators
4.3. Shares of manufacturers
5. Foreign trade and foreign trade
5.1. Export of low-alcohol beverages from Ukraine in 2021-2023 (volumes, structure, geography, shares of exporters)
5.2. Import of low-alcohol beverages to Ukraine in 2021-2023 (volumes, structure, geography, shares of importers)
6. The assortment of products presented on the market (construction of assortment maps to determine the saturation of market segments)
7. Price and pricing in the market
7.1. Average current prices for products by assortment groups
7.2. Description of factors affecting price formation, structure
7.3. Product cost, profitability
8. Branding and advertising (analysis of the positioning of competitors in the market, presence in promotion channels)
9. Market consumption analysis
9.1. Consumer preferences for the product, consumer portrait
9.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
9.3. The degree of consumer satisfaction (review analysis)
10. Product sales channels (description and evaluation of the sales structure by channels)
11. Conclusions. Predictive market indicators
11.1. Conclusions and forecast trends of market development
11.2. Construction of market development hypotheses. Forecast indicators of market development in 2024-2025.
11.3. Recommendations for market development
12. Investment attractiveness of the industry
12.1. Analysis of market opportunities and threats for the further construction of a SWOT analysis
12.2. PEST LE - analysis of factors affecting the market and assessment of the probability and degree of their influence
12.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. UKTZED and NPP codes that were used in the analysis of the market of low-alcohol drinks in Ukraine
2. The total capacity of the market of low-alcohol beverages in Ukraine, 2021-2023, in kind and monetary indicators, million liters, million UAH.
3. Segmentation of the market of low-alcohol beverages by types in 2021-2023, in natural terms, million liters.
4. The structure of the sale of low-alcohol beverages in Ukraine by region in 2023, in natural terms, million liters.
5. Customs import rates for low-alcohol beverages in Ukraine, euro/l 100% of the country, hryvnias/l 100% of the country.
6. Assortment and brands of beverages of the New Products company
7. Assortment and brands of beverages of the Obolon company
8. Assortment and brands of beverages of the Prime company
9. Assortment and brands of beverages imported by Fozzi Group
10. Range and brands of low-alcohol drinks imported by Pilsner
11. Regional representation (main branches) of low-alcohol beverage market operators in June 2024
12. Evaluation of the competitive environment in the market of low-alcohol beverages according to M. Porter's method
13. Factor analysis of operators in the market of low-alcohol beverages in 2022-2023, in monetary terms, million L.
14. Export of low-alcohol beverages by type from Ukraine in 2021-2023, in natural terms, million liters
15. Export of low-alcohol beverages by country from Ukraine in 2021-2023, in natural terms, million liters
16. Export of low-alcohol beverages by country from Ukraine in 2021-2023, in natural terms, million liters
17. Import of low-alcohol beverages to Ukraine by types in 2021-2023, in natural terms, million liters
18. Import of low-alcohol beverages to Ukraine by country in 2021-2023, in natural terms, million liters
19. Import of low-alcohol beverages to Ukraine by companies in 2021-2023, in natural terms, million liters
20. Market range of low-alcohol drinks in Ukraine in 2024
21. Average retail prices for low-alcohol drinks in the largest retail chains of Ukraine for May 2024, hryvnias/pc. with VAT
21. Result table of application of IMC in the market of low-alcohol drinks
22. Use of the main channels of advertising in the market of low-alcohol drinks by operators
23. Comparative table of the use of video advertising by market operators by brand
24. PR activities of the main market operators and their cooperation with mass media
25. Analysis of the presence of market operators in online communication channels
26. Analysis of the activity of market operators in online communication channels
27. Analysis of the branding of the main market operators
28. List and description of industry exhibitions
29. Analysis of search queries regarding types of low-alcohol beverages in Ukraine for June 2024
30. Analysis of search queries regarding operators of low-alcohol drinks in Ukraine for June 2024
31. Analysis of search queries regarding brands of low-alcohol drinks in Ukraine for June 2024
32. Opportunities and threats in the market of low-alcohol beverages in Ukraine
33. PEST LE – analysis of the market of low-alcohol drinks in Ukraine
34. Risk map of the market of low-alcohol drinks in Ukraine
35. The main barriers to the entry of a new player to the market of low-alcohol beverages in Ukraine
List of graphs and charts:
1. Shares of the main operators of the market of low-alcohol drinks in Ukraine in 2023, in natural terms, %
2. Dynamics of production of low-alcohol beverages in Ukraine, 2021-2023, in natural terms, million liters.
3. Dynamics of production of low-alcohol beverages in Ukraine, 2021-2023, in monetary terms, UAH million.
4. Shares of manufacturers in the market of low-alcohol beverages in Ukraine in 2023, in natural terms, %
5. Export of low-alcohol beverages from Ukraine in 2021-2023, in natural terms, million liters.
6. Import of low-alcohol beverages to Ukraine in 2021-2023, in natural terms, million liters.
7. Cost of low-alcohol beverages in Ukraine, %
8. Structure of sales of low-alcohol beverages by channel, %
9. Sales channels of low-alcohol drinks in Ukraine in the B2C segment
10. Structure of sales channels in terms of final sales points, %
11. Market capacity of low-alcohol products in 2024-2025 under the negative scenario, in natural terms, million liters
12. Market capacity of low-alcohol products in 2024-2025 under the positive scenario, in natural terms, million liters
