Analysis of the gift market in Ukraine. 2023 year
| Date of Preparation: | August 2023 year |
| Number of pages: | 16, Arial, 1 interval, 10 pt |
| Graphs and charts: | 11 |
| Tables: | 4 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Research methodology
2. Analysis of gift buying
3. Wishes for gifts
4. Duration of the choice and difficulties that may arise when choosing a gift
5. Expenses for gifts
6. An envelope with money as an alternative to a gift
7. Sources of information on finding and buying gifts
8. Factors influencing the choice of a gift shop
9. Testing the product concept and assortment
10. Portrait of the target audience
List of Tables:
1. Average amount of expenses for gifts (number of people)
2. Assessment of factors influencing the choice of a gift store, number of respondents
3. Factors in choosing a specific place to buy a gift
4. Associations that these concepts evoke among respondents
List of graphs and charts:
1. Frequency of gift purchases, %
2. Place of purchase of gifts, number of respondents
3. The way consumers select and purchase gifts
4. Emotions when choosing gifts, number of respondents
5. The need for advice from specialists (florists, sommeliers, jewelers, consultants, etc.)
6. Group of goods for gifts, number of respondents
7. Dates for choosing a gift, number of respondents
8. Difficulties in choosing gifts, % (choose several answers)
9. Cases of gifting an envelope, number of respondents
10. Reasons for choosing a gift instead of money, %
11. Sources of information about gifts, number of respondents
