Market research report on chicken market in Bulgaria. 2022 year
| Date of Preparation: | June 2022 year |
| Number of pages: | 40, Arial, 1 interval, 10 pt |
| Graphs and charts: | 26 |
| Tables: | 17 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends (factors of influence, development problems)
1.2. General market indicators, calculation of market capacity in 2019-2021 (production + import - export) - in general for the market of chicken, fresh and frozen
1.3. Market segmentation and structuring
- Fresh / frozen meat
- B2C consumption/recycling
- Domestic/imported products
1.4. Raw material base
1.4.1. Analysis of chicken stock
1.4.2. The capacity of the chicken feed market and the share of imported products; geography of import
2. State regulation of the industry
2.1. Main taxes in the country
2.2. Tax benefits for agricultural producers
2.3. Export and import duties on chicken
3. Production of products in 2019-2021.
3.1. Dynamics of production in volume
3.2. Dynamics of production in value
3.3. Shares of manufacturers
4. Main market operators (manufacturers and importers)
4.1. List of the main market operators and their description (basic information, specialization; product groups (except chicken), brands and assortment; regional representation and export)
4.2. Market shares of the main operators
5. Foreign trade
5.1. Chicken export from Bulgaria in 2019-2021. (Volumes, structure, geography, shares of exporters)
5.2. Import of chicken to Bulgaria in 2019-2021. (Volumes, structure, geography, shares of importers)
6. The range of products presented above the market (packaging formats, the share of entertaining meat above the market)
7. Price and pricing in the market
7.1. Average current prices for chicken
7.2. The share of energy carriers and fodder in the cost of production
8. Branding and advertising (analysis of the positioning of competitors on the market)
9. Analysis of consumption over the market. Comparison of chicken consumption with other types of meat in Bulgaria and comparison with other countries (market potential assessment)
10. Product sales channels (description and evaluation of the sales structure by channels)
11. Conclusions. Predictive indicators
11.1. Conclusions and forecast trends of market development
11.2. Construction of development hypotheses. Forecast indicators of market development in 2022-2026.
11.2.1. Market capacity
11.2.2. Prices
11.2.3. The share of chicken consumption compared to other types of meat
11.3. Recommendations for market development
12. Investment attractiveness of the industry
12.1. SWOT analysis of market direction
12.2. PESTLE analysis of factors affecting the market
12.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1.1.1 Price indices for goods and services currently consumed in agriculture (chicken production), Q1 2022, %
1.2.1 Capacity of the chicken meat market in Bulgaria, 2019 - 2021, in quantitative terms, thousand tons
1.2.2 Market size of chicken meat in Bulgaria, 2019 - 2021, in value terms, million euros
1.4.1.2 Number and occupancy of broiler farms, by livestock volume, pcs.
1.4.2.1 Chicken feed market size, 2019-2021, in value terms, million euros
3.1.1 Chicken production in Bulgaria 2019 - 2021, in quantitative terms, thousand tons
3.1.2 Chicken production in Bulgaria 2019 - 2021, in value terms, million euros
5.1.1 Export volumes of chicken meat from Bulgaria, 2019 - 2021, in quantitative terms, thousand tons
5.1.2 Volumes of exports of chicken meat from Bulgaria 2019 - 2021, in monetary terms, million euros
5.2.1 Volumes of chicken meat imports to Bulgaria, 2019 - 2021, in quantitative terms, thousand tons
5.2.2 Volumes of chicken meat imports to Bulgaria, 2019 - 2021, in value terms, million euros
6.1 Assortment of chicken on the Bulgarian market, packaging formats
7.1.1 Analysis of retail prices for chicken meat in assortment, June 2022, EUR/kg
8.1 Representation of operators in social networks
8.2 Comparison table of the main chicken brands in Bulgaria
12.3.1 Market risk segmentation
12.3.2 Risk Map for the Bulgarian Chicken Market
List of graphs and charts:
1.3.1 Market segmentation by type of products, %
1.3.2 Market segmentation in terms of product consumption, %
1.3.3 Market segmentation based on product origin, %
1.4.1.1 The volume and structure of the chicken population, 2019-2021, thousand pcs.
1.4.2.2 Geography of feed imports to Bulgaria, 2021, million euros
3.1.1 Dynamics of chicken production volumes, 2019-2021, in volume, thousand tons
3.1.2 Dynamics of chicken production volumes, 2019-2021, in value, thousand tons
3.3.1 Shares of chicken producers in Bulgaria, estimate, %
4.2.1 Market shares of the main operators of the chicken market in Bulgaria (producers and importers), estimate, %
5.1.1 Dynamics of chicken export volumes from Bulgaria, 2019 – 2021, in volume, thousand tons
5.1.2 Dynamics of chicken export volumes from Bulgaria, 2019 – 2021, in value, million euros
5.1.3 Geography of chicken exports from Bulgaria, 2021, in value, million euros
5.2.1 Dynamics of the volume of chicken imports to Bulgaria, 2019 – 2021, in volume, thousand tons
5.2.2 Dynamics of chicken export volumes from Bulgaria, 2019 – 2021, in value, million euros
5.2.3 Geography of chicken imports to Bulgaria, 2021, in value, million euros
6.2 Structure of the chicken assortment by packaging format, %
7.1.1 Average price of fresh chicken meat by selected EU countries, March 2022, EUR/kg
7.1.2 Change in the price of chicken in Bulgaria for December 2021 - June 2022, EUR/kg
7.2.1 Share of feed in the cost
9.1 Volume of chicken consumption in Bulgaria, 2019-2021, thousand tons
9.2 Comparison of consumption of chicken with other types of meat in Bulgaria and individual countries, kg per person (taking into account meals outside the home), highlighting the share of chicken in consumption
11.2.1.1 Forecast of the capacity of the chicken market in Bulgaria, 2022-2026, in value terms, million euros
11.2.2.1 Forecast of the average retail price of chicken in chains and small shops, 2022 - 2026, EUR/kg
11.2.3.1 Forecast of changes in the share of consumption of chicken and other types of meat in Bulgaria, 2022 - 2026, kg per person
12.1.1 Matrix SWOT analysis of the chicken market in Bulgaria
12.2.1 PESTEL matrix of factors affecting the chicken market in Bulgaria
