Market research report on cosmetology services in Odesa. 2024 year
| Date of Preparation: | April 2024 year |
| Number of pages: | 41, Arial, 1 interval, 10 pt |
| Graphs and charts: | 5 |
| Tables: | 15 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the cosmetology market
1.1. Analysis of market development trends in 2017-2023. Main factors influencing development, prospects and problems
1.2. Assessment of cosmetology market capacity in 2017-2023. in monetary terms
1.3. Assessment of saturation level and its seasonality (assessment based on queries)
2. Main market operators
2.1. Description of the main competitors in the cosmetology services market and their characteristics (chain and popular salons)
2.2. Strengths and weaknesses of competitors
2.3. The nature of competition in the market
2.4. Evaluation of equipment from competitors, based on the availability of information in open sources or upon request
2.5. Assessing competitors from private cosmetologists, the possibility of providing the full range of cosmetology services, the popularity of private cosmetologists, consumer preferences when choosing this type of cosmetologist
2.6. Assessment and description of all ways to promote cosmetology services from competitors based on the availability of information
2.7. Description of competitors' cosmetics used
2.8. Service competitor assessment, description of features
2.9. Description of the positioning of competitors, justification by competitors of their positioning
3. Price and pricing in the market
3.1. Analysis of prices for key services and procedures. Trends in their changes
3.2. Description of factors influencing price formation
4. Analysis of demand and consumption for cosmetology services
4.1. The most common cosmetic problems with which a consumer turns to a cosmetologist (including procedures prescribed by a dermatologist)
4.2. Segmentation of consumers in the market, determination of the nature of consumption (one-time visit to a cosmetologist, regular customers), level of consumption of cosmetology services by men, age groups of consumption, etc.
4.3. Demand for services, degree of customer satisfaction. Assessment of the population's need for organizing a cosmetology salon (in Odessa or comparison in cities)
5. Conclusions and recommendations
5.1. Conclusions from a study of the cosmetology services market
5.2. Forecast market development indicators for 2024-2026.
5.3. Recommendations for development in the cosmetology services market
6. Investment attractiveness of the industry
6.1. Market Opportunities and Threats Analysis for SWOT Analysis
6.2. Risks and barriers to entry into the market
List of Tables:
1. Main operators of the cosmetology services market in Odessa
2. Strengths and weaknesses of cosmetology services market operators in Odessa
3. Evaluation of equipment used by operators of the cosmetology services market in Odessa
4. Channels for promoting cosmetology services by market operators in Odessa
5. Description of cosmetics used by operators on the cosmetology services market in Odessa
6. Evaluation of the service of operators of the cosmetology services market in Odessa
7. Positioning of operators in the market of cosmetology services in Odessa
8. Prices for key services and procedures on the cosmetology services market in Odessa as of March 2023
9. Factors influencing the formation of prices in the market of cosmetology services in Odessa
10. Factors influencing the consumption of cosmetology services by men in Odessa
11. Segmentation of consumption by age
12. The need for services and the degree of consumer satisfaction in the market of cosmetology services in Odessa
13. SWOT analysis of the cosmetology services market in Odessa
14. Segmentation of market risks
15. Risk map for the cosmetology services market in Odessa
List of graphs and charts:
1. Capacity of the cosmetology services market in Odessa based on the results of 2017-2023.
2. Average number of requests per month on the cosmetology services market in Odessa for the results of 2017-2023.
3. Analysis of costs for promoting the brand of cosmetology services market operators in Odessa, %
4. Percentage of male and female audiences aged 15 to 59 years in Odessa
5. Forecast indicators for the development of the cosmetology services market in Odessa for 2024-2026. in monetary terms, million UAH. and growth rate in %
