Market research report on tea in Ukraine. 2022 year
| Date of Preparation: | October 2022 year |
| Number of pages: | 48, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 20 |
| Tables: | 19 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1 Analysis of market development trends (factors of influence, development problems)
1.2 General characteristics of the market, calculation of market capacity in 2017 - 8 months 2022 in volume and value
1.3 Segmentation and structuring of the market (by type, origin)
2. Production in 2017 - 8 months. 2022
3. Main market operators (manufacturers and importers)
3.1 List of the main market operators and their structuring (general information, activities and specialization; brands and assortment, representation in distribution channels)
3.2 Market shares of major market operators
4. Foreign trade
4.1. Export of tea from Ukraine in 2017-8 months 2022 (volumes, structure, geography, shares of exporters)
4.2. Import of tea to Ukraine in 2017-8 months 2022 (volumes, structure, geography, shares of importers)
5. Range and pricing in the market
5.1. Product range depending on the container, box size
5.2. Average current product prices
6. Branding and advertising (analysis of the positioning of competitors in the market, presence in promotion channels)
6.2 Conclusions and recommendations regarding the use of integrated marketing communications in the tea market
7. Consumers and their preferences
7.1. Consumer preferences for the product, consumer portrait
7.3. Customer Satisfaction
8. Sales channels for products (description and assessment of the sales structure by channels)
9. Conclusions. Forecast indicators
9.1. Conclusions and Forecast Market Development Trends
9.2. Construction of market development hypotheses. Forecast indicators of market development in 2022-2025
List of Tables:
1. Capacity of the tea market in Ukraine in 2017 - 8 months. 2022, in natural terms, thousand tons
2. Capacity of the tea market in Ukraine in 2017 - 8 months. 2022, in monetary terms, million UAH
3. The main operators of the tea market in Ukraine
4. Matrix of product assortment by type and type of packaging, pcs.
5. Average current prices for black tea, UAH
6. Belonging of tea TMs to the main tea operators in Ukraine
7. Result table of IMC application in the tea market
8. Use of advertising channels in the tea market in Ukraine among the main operators
9. Comparative table of the use of TV advertising (video advertising) by tea market operators by brand
10. Dynamics of the volume of television and digital media advertising in Ukraine in 2021-2022.
11. Comparative table of the use of Internet advertising tools in the tea market by brand
12. Dynamics of the volume of OOH Media, radio advertising, in the press, in cinemas in Ukraine in 2021-2022.
13. PR activities of the main market operators and their cooperation with mass media
14. Analysis of the presence of tea market operators in online communication channels
15. Analysis of the activity of market operators in online communication channels
16. Analysis of the use of sales promotion by tea market operators by brand (TOP-8 companies)
17. Comparative table of the use of direct marketing by the main operators of the tea market
18. Analysis of the branding of the main operators of the tea market
19. List and description of industry exhibitions and their participants
List of graphs and charts:
1. Segmentation of the tea market by types in Ukraine in 2021
2. Share of tea brands on the Ukrainian market in 2021
3. Segmentation of the tea market in Ukraine by origin in 2020, in volume, %
4. Tea production in 2017 - 8 months. 2022 in volume, thousand tons
5. Tea production in 2017 - 8 months 2022 in value, UAH million
6. Shares of tea market operators in Ukraine in 2021, in value, %
7. Dynamics of tea export from Ukraine in 2017 - 8 months. 2022, thousand tons
8. Dynamics of tea export from Ukraine in 2017 - 8 months. 2022, million UAH
9. Geography of tea export from Ukraine in 2017 - 8 months. 2022, %
10. Shares of tea exporters in Ukraine in 2017 - 2021, %
11. Segmentation of tea imports to Ukraine in 2021 by destination, in volume, %
12. Dynamics of tea imports to Ukraine in 2017 -8 months. 2022, in volume, thousand tons
13. Dynamics of tea imports to Ukraine in 2017 - 8 months. 2022, in value, mln hryvnia
14. Geography of tea imports to Ukraine in 2017 - 8 months. 2022, %
15. Shares of tea importers to Ukraine in 2017 - 2021, %
16. Consumer preferences for brands in the tea market (TOP-10) in 2021
17. Structuring consumers by places where products are bought
18. Structure of sales by distribution channels (retail trade) through stores in the tea market in Ukraine
19. Dynamics of average import prices for bulk tea in Ukraine in 2017-2022, UAH/kg
20. Forecast of the volume of the tea market in Ukraine in 2022-2025, in volume, thousand tons
